#064: Writing Compelling Emails That Convert

Off The Charts Business Podcast

Today I’m going to break down the anatomy of a successful sales email.

There are tons of different ways to use psychology and copywriting tricks to write emails that convert to sales, but they don’t always feel good.

The way I’ve naturally evolved to write sales emails is not to send marketing but rather to send feelings, digitally.

That might sound weird, but I really start any sales email with what feeling it is that I want to communicate.

Your sales email doesn’t need a ton of logic, reasoning, or facts. The sales page where someone orders your product or service can have more of those details, but in order to get someone to click a link in an email, you need to start with feelings.

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