The Idea Succession Dynamic™ and Closing Loops

idea succession dynamic

In this episode, I’m talking about why it’s so important to close loops in your business. I also talk about what that process might look like.

Many of us are very creative, idea-focused entrepreneurs. We’re really great at creating amazing products, services, and tools.  But sometimes, you just have to step back and take a look at what you’ve created to see if it still fits your business.

Case in point: our Off the Charts podcast. This is the last episode that we have scheduled for now, because we’re taking an indefinite break… which sounds pretty harsh, right?

But here’s why that’s a good thing:

When you take a step back, you might realize you’ve created a lot of things. Each of these “things” might be your blog, products, services, opt-in offers – and many might be a little outdated.

But each one consumes energy from you in some way, whether you realize it or not.

In my case, I’m being completely transparent and vulnerable: the Off the Charts podcast was a great decision and has been a strong part of our business. But at this point, there are other areas that we need to be focused on. We’re always trying to do fewer things better to make the biggest impact.

The concept I’ve come up with to explain this revisiting phenomenon is called The Idea Succession Dynamic™.

Here’s the analogy:

If there’s a clearing or small field, nature wants to fill it with a mature forest. So it wants mature shrubs, bigger trees, etc. The only thing that can set back this natural progress is some sort of catastrophe, like a flood or fire.

It’s so similar in our businesses!

The natural inclination is to grow things in your business. Over time, you create more mature systems that work together to make your business more stable.

But… sometimes you have to make room for that small seedling. And that might mean chopping down (and recycling!) the “big tree” that’s taking up all of the sunlight and room in your forest.

Businesses evolve and interact with each other very naturally. We have to be willing to let go of some parts in order to embrace new growth and potential.

 

the idea sanctuaryThis brings me to the Idea Sanctuary™  and I’m so excited about it!

It’s a brand new video series and ideabook/notebook that dives into that process of taking a new seed in your business and allowing it to grow! As creative entrepreneurs, we have so many great ideas… but there’s a problem. Because not a lot of people talk about the necessary changes that take place between getting that idea and then bringing it into the world.

So if you’re ready for new growth in your business, head over to theideasanctuary.com – it’s free to sign up for the video series. Once you do, you’ll also get info on how to get your own Ideabook to begin creating!

 

How to Generate and Capture The Best Ideas Every Day

how to generate and capture the best ideas every day

This episode is all about how to capture your best ideas for business… and I’m sharing with you my latest project that’s designed to help!

It’s all founded on the belief that: Ideas are a natural resource. The more ideas you come up with and use, the more ideas you get.

Of course this only works if you can capture your best ideas AND execute on them.

Inside this episode, I’m going in-depth through the 7 best ways for how to capture your best ideas, and the simple paper planner that can help:

1: Designate A Place to Capture Your Best Ideas

Ideas need a place to live, just like all of us. If you don’t have a designated spot for them to “land” when they appear, they’re likely to float back to where they came from.

2: Keep An Idea Alive Long Enough To Write It Down

One of my biggest pet peeves is when a great idea comes to me when I’m away from my “idea capture space.” Like in the shower, while I’m walking around or driving, or having a conversation with someone. So I’ve got a few memory tips to share that can help you remember the ideas until you have a chance to jot them down!

3: Use an electronic capture device like “voice to text” on your phone

One of my best tricks for how to capture your best ideas is really to use what you have access to. For many of us that means a phone or other electronic device. Simply hit “record” on your phone or tablet and explain your idea.

4: Unblock Yourself Creatively Through Movement

Maybe you’re not be the type of person who gets blocked creatively… maybe you have TOO many ideas.

But it’s possible for all of us to get stuck in an idea rut and to feel creatively blocked…or to get the same kinds of ideas over and over, instead of fresh new ones.

That’s where moving your body comes to the rescue!

We’re not just brains attached to a body that “does nothing.” Our entire body has cells and receptors that can help you generate ideas. That’s why taking a walk, going for a swim, and carrying something heavy can stimulate new ways of thinking.

5: Work Through an Ideation Process to Generate and Capture Related Ideas

Sometimes the first idea you get isn’t the one you end up executing on. (Sad, but true!)

That means that having an ideation process that you can work through after you get that first stroke of genius is important. This takes you from the initial “good idea” to the refining and validating stages.

One way that I love doing this is the process I walk people through inside The Idea Sanctuary™. It’s useful to look at the existing ecosystem that you want your idea to enter into…

6: Empty Your Idea Tank Each Day

As a creative entrepreneur, falling asleep can be tricky when there are a lot of thoughts and ideas going through your mind…

That’s why I recommend doing a brain dump of thoughts, tasks, and ideas every day. The more often you clear your mind, the better you’re able to generate and act on your ideas.

7: Keep a Pen and Paper Next to Your Bed For Late Night Inspiration

If you frequently get great ideas before you fall asleep, in the middle of the night, or around nap time… you might also know that these are the ideas that tend to disappear most easily (hello, slumber!).

So the solution here is to keep a pen and paper next your bed to capture these best ideas as they pop up… and definitely take time to check out The Idea Sanctuary™ ideabook here.

Off The Charts Business Podcast

When Is It Time To Let Go Of an Unprofitable Idea?

unprofitable idea

In today’s episode, we’re talking about unprofitable ideas.

Those tricky products, projects, or ideas that just don’t seem to be taking off like you expected or hoped. And more specifically, we’re addressing how to know when you should stick it out…and when it’s time to just let go and move on.

In our society, we have this idea that if we fail we should “try, try again.”

Overall, this is definitely true.

Running a business is a big experiment that we have to commit to tweaking and improving along the way. But sometimes, we are caught up in specific products and offerings that aren’t a good fit. They’re not the ones that we should spend time pursuing.

Sometimes it’s important to pivot.

That’s why, throughout the Off the Charts series, we focus on two things: what entrepreneurs have to “embrace” and “let go of” for their businesses to thrive.

And often, what they let go of is more important than what they take on.

But we tend to get really attached to our own ideas. This makes it difficult to look at things from an objective point of view.

So what I like to do is follow the money and the energy.

For example, if you’ve ever done project or promotion that’s really flown off the shelves, that’s the sign you have to listen to. That’s what we’ve done in our business. We’re really focusing on our products – AccessAlly, ProgressAlly, and PopupAlly Pro, because that’s where our energy is. It’s also where we’ve seen the largest percentage of our revenue.

In this episode, I also share a bit about the dangers of working on specific projects…just because you see other people succeeding at them. We build businesses that are harder on ourselves than they actually need to be.

Make space for the new things that are business-growing by retiring some of the old things that just aren’t pulling their weight.

It sounds so super simple… but it can be tough to do.

So definitely take time to listen to this episode… I’m sharing a little exercise at the end to help you figure out what’s working – and what’s not – in your business.

unprofitable idea

Nicole Roberts Jones: The 17 Year, Overnight Success

Our guest today is Nicole Roberts Jones, who shares her 17-year journey to becoming an overnight success. I really love Nicole’s story because it’s full of realism and practical considerations.  Although she’d been an entrepreneur for 23 years, it took Nicole 17 of those years to actually start turning a profit. What finally changed? Nicole realized that a… Continue Reading

How Client Avatars Can Sabotage Your Marketing

Hey there, and welcome to today’s Off The Charts episode! We are diving into customer avatars and the reasons why they might actually sabotage your marketing, instead of helping you discover and meet up with your ideal clients. Our guest is Hillary Rubin, a wonderful entrepreneur who’s focused on helping other professionals really learn the… Continue Reading