Off The Charts Business Podcast
with Nathalie Lussier
Short, actionable advice to move
your business forward every week.
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Nicole Walters – Livestreaming Your Way To Millions

livestreaming

If you are excited about Periscope and livestreaming and all the different tools and platforms that are popping up, you will love what Nicole Walters has to share in this episode.

The first thing Nicole shares is that she had to let go of her own “preconceived notions” about what her business was going to offer. When she left her corporate job, she already had a vision on what she was going to do. But, realistically, it really had to be defined based on what her clients wanted.

Then, Nicole opted to begin by engaging with her clients through livestreaming. Through this platform, she was able to really share her bold personality and build a business with relationship. From there, her followers were funneled to other platforms.

What I love is that she really touches on delivering value…which is something that we always should be focused on!

Listen in to this episode to learn more about what “value” is, and how livestreaming can be used to deliver it!

More About Nicole

Nicole Walters quit her 6-figure, corporate job LIVE on Periscope with more than 10,000 people watching — and less than a year later, she has built a million dollar business, rooted in purpose, authenticity and faith, while teaching others how to live the monetized life.

Monetize Thyself™ with Nicole Walters is a transformative lifestyle brand offering online training courses, consulting, mentorship, networking and a full suite of resources to help everyday people, brands and leaders realize their full potential.

Nicole Walters is a Baltimore, MD transplant and Washington, D.C. native. She relocated the Baltimore area while attending The Johns Hopkins University and studying Political Science. Soon after, she entered the corporate world of Business Development and Marketing.

Nicole has worked as a client-facing business executive for Fortune 500 companies in both sales and marketing for over 10 years. In her previous role with an S&P international healthcare organization, she managed business relationships with multi-billion dollar corporations and independently facilitated pitching, prospecting, and client relationship management in the Mid-Atlantic and Southeastern United States.

Nicole brings her expertise in monetizing multi-billion dollar corporations to you – everyone from stay at home parents to small business owners can access her affordable and entertaining webinars and private monetization coaching.

Using her trademarked Pitch & Pray™ method, Nicole will help you embrace the #monetizethyself™ mindset, and realize your brand’s fiscal goals.

Behind The Scenes – Publishing Regularly With a Content Calendar

publishing with a content calendar

This is a really special episode because we’re going behind the scenes in my business to talk about publishing with a content calendar. I’m joined by Maria Myre, AmbitionAlly’s own technical writer & editor.

Throughout this episode, the focus is on the importance of publishing regularly with a content calendar, but also how to streamline the process so that it works for us.

Publishing regularly is such a huge part of staying at the forefront of the online business game … but it can really get stressful without the right organization in place.

And that’s why Maria points out that our editorial calendar only works with a lot of planning and organization. For us, this consists of two main tools: CoSchedule and Asana.

CoSchedule lets us to see at a glance what we have coming up in the schedule, and create social media campaigns to promote the content as it’s published.

Asana allows us to create templates that outline every step that goes into creating and sharing our blog posts. These templates totally save valuable brainpower for coming up with new ideas and crafting amazing articles to answer the most pressing problems of our clients.

In addition to the tools, we also dive into what our keyword research looks like and why topic brainstorming is so high on our priority list.

So if you’re wondering what someone else’s content planning process looks like, you’ll definitely love the insights shared in this episode.

And you get to hear from Maria, our own in-house content strategist who’s built her own career by making sure our blog (and other word-needs!) are super high-quality and effective.

Listen in!

Off The Charts Business Podcast

Carrie Green – Behind the scenes of building a successful membership site with over 4000 members

building a successful membership site

Carrie Green is an amazing entrepreneur…and someone I’m so proud to be able to talk to on this week’s Off the Charts episode. Today, we’re talking all about what it looks like to be behind the scenes of building a successful membership site with over 4,000 members. So tune in!

Carrie Green, founder of the Female Entrepreneur Association, shares a bit about her background and the path that took her from her first business in college to where she is today.

Her words totally speak to my own experience and feelings of isolation, especially in the early years of running my own business. So if you’ve ever found yourself asking “Where are the people out there that are like me?” Carrie’s story definitely helps to pinpoint the solution.

We also chat about the challenges of growing a unique business, the marketing strategies she used, and how feelings can really make or break your message.

Off The Charts Business PodcastAnd in the final portion of the interview, Carrie dives into what prompted her to create her own membership site … and how one simple tip from her coach was key in a surplus of new membership signups. And since her membership site currently houses over four thousand members, her words are definitely worth

Carrie already has an amazing legacy of brilliance and persistence, which is even more accessible now with the upcoming release of her brand new book She Means Business. (Check it out here!)

More About Carrie Green

Carrie Green is an amazing entrepreneur and the founder of the Female Entrepreneur Association, which has over 400,000 women involved from all over the world and she also has a private group members club of 4000 women entrepreneurs. Her new book She Means Business is currently available for pre-order.

5 Necessary Skills That Can Make Or Break Your Success

5 necessary business skills

Today, I wanted to talk about the 5 necessary business skills that I’ve discovered that can truly make or break your success as an entrepreneur. These hold true regardless of the type of business you own – whether you’re a freelancer, online business owner, or even have a physical business to tend to.

Here’s a sneak peak at the 5 topics we cover in this episode – listen in to hear more explanation of why they’re so important, and how you can make it work for your business!

#1: Writing

As business owners, we’re definitely caught up entirely in the communication era! Emails, ads, tweets, product descriptions – we’re constantly faced with really important written communications. And each area of writing has a different impact on your business. Because of this, I’ve noticed that when my writing improves, my business improves.

#2: Speaking

In my opinion, speaking is just as important as writing, since it allows you to communicate in a whole new way.

Sometimes, people even connect with your mission a bit better when they hear it spoken vs written out. One of the reasons this makes such a difference is because, when you’re speaking, people can really get to know you and your personality a bit better.

#3: Listening

At first, I thought this one would be “sales,” but the more I thought about it, the more I realized that listening is the foundational skill.

If you’re able to listen to someone’s pain points, you’ll be able to figure out what they need help with. You’ll also be able to more quickly pinpoint the win-win situation that benefits your clients and your business. It’s a skill that a lot of us just don’t practice enough…

#4: Hiring

Hiring is key for a number of reasons, whether you’re hiring full time, part time, or looking for help with just a small project.

But in order to really hire the right talent, you have to have those writing, speaking, and listening skills honed down pretty good.

For example: you’ll first need to write an ad that attracts the right applicants. Then, you have to be to-the-point and engaging when you speak to them during the interviews. Finally, being able to listen allows you to understand what they’re really saying… not to mention helping you determine right away if they’ve been truthful on their resumes!

#5: Adapting and Learning

Ahh, this one can be so tough at times!

But definitely as an entrepreneur, I’ve had to learn to go with the flow when things change unexpectedly. And this is true no matter where you are!

Off The Charts Business PodcastMarketing is changing, your clients are changing, and even you are changing! Having a spirit of adaptability as one of your skill sets is key in preventing burnout and staying focused on your real goals.


Now, all five of these skills are called upon daily to help in my own business… but they’re also lifelong skills that you can continue to improve and sharpen personally.

I’d love to see what skills you feel strong in – and which you want to practice and hone in on a little more.

How To Nourish Your Creativity To Stay Prolific

how to nourish your creativity

In this Off The Charts episode, I’m diving into the answer to a question I received the other day.

Here’s the question: I’d love to know how you nourish your creative mojo? Not only regarding new products but also creating new posts and fb inspirations or newsletters consistently with love, joy and true value for your audience.

1. Prioritize quiet time.

Balance how much consumption time and creation time you give yourself. If you do too much “consuming” in the form of other people’s material like books, movies, blog posts, podcasts… it can block your own creativity because it limits how much time you have to create.

You don’t have to ignore everyone completely – but you do want to make enough time to reconnect with your own self and voice.

2. Re-connect with your why and your people.

Whenever I feel like I don’t know what to write about, usually it’s because I’m on a deadline…but also because I don’t know why I’m working on this particular project, or who it’s going to help.

Always take time to reconnect with your people to put yourself in their shoes. It’ll help you understand better what they need to hear from you.

3. Batch and automate.

If you’ve ever been to my Facebook page, you’ll see that we don’t create new content every single day. We’re not reactive on a day-to-day basis…instead, let automation tools repurpose your content. This frees you up to do your content creation in longer chunks of time.

4. Let ideas come to you, and then use them before they expire.

Off The Charts Business PodcastWhen I get an idea, usually it’s when I’m doing something other than work. But it’s important to capture the energy and essence of it before it goes away. When you get those inspirational nudges, it’s usually for a reason.

So treat those ideas with respect and give them the attention they deserve right away, before you lose insight or enthusiasm to make it happen!

5. Take time off to rejuvenate.

When I was starting my business, I used to work all the time…but what I realized is that never having any time “away” really affected my thinking and abilities.

I had to truly dedicate myself to having time away from the business. Now, that means weekends, especially. I try to stay offline and use that time to rejuvenate myself and get some clarity.


Enjoy Your Holiday Season!

I hope you enjoyed this episode about how to nourish your creativity! – the Off The Charts Podcast will return again at the end of January!

How To Work From Home And Avoid Getting Distracted

This episode is really for you if you find yourself getting distracted while working from home …especialy when you’re in the early stages of setting up your business. As a solopreneur who’s now home full time, you might notice quite a bit of a change in your working habits, especially if you’re used to working… Continue Reading

Hiring the Right Team Before Baby Comes

Hey there! This episode is a continuation of our Business and Babies series where I’m joined with my business ally, husband, and co-parent, Robin Li. In this episode, we discuss hiring the right team and having everyone prepped and ready before our baby arrived this spring. Continue Reading

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