Off The Charts Business Podcast
with Nathalie Lussier
Short, actionable advice to move
your business forward every week.
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The Idea Succession Dynamic™ and Closing Loops

idea succession dynamic

In this episode, I’m talking about why it’s so important to close loops in your business. I also talk about what that process might look like.

Many of us are very creative, idea-focused entrepreneurs. We’re really great at creating amazing products, services, and tools.  But sometimes, you just have to step back and take a look at what you’ve created to see if it still fits your business.

Case in point: our Off the Charts podcast. This is the last episode that we have scheduled for now, because we’re taking an indefinite break… which sounds pretty harsh, right?

But here’s why that’s a good thing:

When you take a step back, you might realize you’ve created a lot of things. Each of these “things” might be your blog, products, services, opt-in offers – and many might be a little outdated.

But each one consumes energy from you in some way, whether you realize it or not.

In my case, I’m being completely transparent and vulnerable: the Off the Charts podcast was a great decision and has been a strong part of our business. But at this point, there are other areas that we need to be focused on. We’re always trying to do fewer things better to make the biggest impact.

The concept I’ve come up with to explain this revisiting phenomenon is called The Idea Succession Dynamic™.

Here’s the analogy:

If there’s a clearing or small field, nature wants to fill it with a mature forest. So it wants mature shrubs, bigger trees, etc. The only thing that can set back this natural progress is some sort of catastrophe, like a flood or fire.

It’s so similar in our businesses!

The natural inclination is to grow things in your business. Over time, you create more mature systems that work together to make your business more stable.

But… sometimes you have to make room for that small seedling. And that might mean chopping down (and recycling!) the “big tree” that’s taking up all of the sunlight and room in your forest.

Businesses evolve and interact with each other very naturally. We have to be willing to let go of some parts in order to embrace new growth and potential.

 

the idea sanctuaryThis brings me to the Idea Sanctuary™  and I’m so excited about it!

It’s a brand new video series and ideabook/notebook that dives into that process of taking a new seed in your business and allowing it to grow! As creative entrepreneurs, we have so many great ideas… but there’s a problem. Because not a lot of people talk about the necessary changes that take place between getting that idea and then bringing it into the world.

So if you’re ready for new growth in your business, head over to theideasanctuary.com – it’s free to sign up for the video series. Once you do, you’ll also get info on how to get your own Ideabook to begin creating!

 

How to Generate and Capture The Best Ideas Every Day

how to generate and capture the best ideas every day

This episode is all about how to capture your best ideas for business… and I’m sharing with you my latest project that’s designed to help!

It’s all founded on the belief that: Ideas are a natural resource. The more ideas you come up with and use, the more ideas you get.

Of course this only works if you can capture your best ideas AND execute on them.

Inside this episode, I’m going in-depth through the 7 best ways for how to capture your best ideas, and the simple paper planner that can help:

1: Designate A Place to Capture Your Best Ideas

Ideas need a place to live, just like all of us. If you don’t have a designated spot for them to “land” when they appear, they’re likely to float back to where they came from.

2: Keep An Idea Alive Long Enough To Write It Down

One of my biggest pet peeves is when a great idea comes to me when I’m away from my “idea capture space.” Like in the shower, while I’m walking around or driving, or having a conversation with someone. So I’ve got a few memory tips to share that can help you remember the ideas until you have a chance to jot them down!

3: Use an electronic capture device like “voice to text” on your phone

One of my best tricks for how to capture your best ideas is really to use what you have access to. For many of us that means a phone or other electronic device. Simply hit “record” on your phone or tablet and explain your idea.

4: Unblock Yourself Creatively Through Movement

Maybe you’re not be the type of person who gets blocked creatively… maybe you have TOO many ideas.

But it’s possible for all of us to get stuck in an idea rut and to feel creatively blocked…or to get the same kinds of ideas over and over, instead of fresh new ones.

That’s where moving your body comes to the rescue!

We’re not just brains attached to a body that “does nothing.” Our entire body has cells and receptors that can help you generate ideas. That’s why taking a walk, going for a swim, and carrying something heavy can stimulate new ways of thinking.

5: Work Through an Ideation Process to Generate and Capture Related Ideas

Sometimes the first idea you get isn’t the one you end up executing on. (Sad, but true!)

That means that having an ideation process that you can work through after you get that first stroke of genius is important. This takes you from the initial “good idea” to the refining and validating stages.

One way that I love doing this is the process I walk people through inside The Idea Sanctuary™. It’s useful to look at the existing ecosystem that you want your idea to enter into…

6: Empty Your Idea Tank Each Day

As a creative entrepreneur, falling asleep can be tricky when there are a lot of thoughts and ideas going through your mind…

That’s why I recommend doing a brain dump of thoughts, tasks, and ideas every day. The more often you clear your mind, the better you’re able to generate and act on your ideas.

7: Keep a Pen and Paper Next to Your Bed For Late Night Inspiration

If you frequently get great ideas before you fall asleep, in the middle of the night, or around nap time… you might also know that these are the ideas that tend to disappear most easily (hello, slumber!).

So the solution here is to keep a pen and paper next your bed to capture these best ideas as they pop up… and definitely take time to check out The Idea Sanctuary™ ideabook here.

Off The Charts Business Podcast

When Is It Time To Let Go Of an Unprofitable Idea?

unprofitable idea

In today’s episode, we’re talking about unprofitable ideas.

Those tricky products, projects, or ideas that just don’t seem to be taking off like you expected or hoped. And more specifically, we’re addressing how to know when you should stick it out…and when it’s time to just let go and move on.

In our society, we have this idea that if we fail we should “try, try again.”

Overall, this is definitely true.

Running a business is a big experiment that we have to commit to tweaking and improving along the way. But sometimes, we are caught up in specific products and offerings that aren’t a good fit. They’re not the ones that we should spend time pursuing.

Sometimes it’s important to pivot.

That’s why, throughout the Off the Charts series, we focus on two things: what entrepreneurs have to “embrace” and “let go of” for their businesses to thrive.

And often, what they let go of is more important than what they take on.

But we tend to get really attached to our own ideas. This makes it difficult to look at things from an objective point of view.

So what I like to do is follow the money and the energy.

For example, if you’ve ever done project or promotion that’s really flown off the shelves, that’s the sign you have to listen to. That’s what we’ve done in our business. We’re really focusing on our products – AccessAlly, ProgressAlly, and PopupAlly Pro, because that’s where our energy is. It’s also where we’ve seen the largest percentage of our revenue.

In this episode, I also share a bit about the dangers of working on specific projects…just because you see other people succeeding at them. We build businesses that are harder on ourselves than they actually need to be.

Make space for the new things that are business-growing by retiring some of the old things that just aren’t pulling their weight.

It sounds so super simple… but it can be tough to do.

So definitely take time to listen to this episode… I’m sharing a little exercise at the end to help you figure out what’s working – and what’s not – in your business.

unprofitable idea

Nicole Roberts Jones: The 17 Year, Overnight Success

overnight success

Our guest today is Nicole Roberts Jones, who shares her 17-year journey to becoming an overnight success.

I really love Nicole’s story because it’s full of realism and practical considerations.  Although she’d been an entrepreneur for 23 years, it took Nicole 17 of those years to actually start turning a profit.

What finally changed?

Nicole realized that a mindshift change had to take place. For the first several years, she believed wholeheartedly that “sweat equity” could make a business successful. But even though she kept putting in more hours, or meeting more people, she just wasn’t experiencing the benefits.

Everything transformed, however, when Nicole began putting “cash equity” into her business. This took the form of hiring a business coach, who Nicole asserts, was “10 times ahead” of where she was.

Her business coach was able to pinpoint key areas of growth potential for Nicole. This included the need to create multiple streams of income for herself.

And this was just the beginning… From that point onward, Nicole began to see her many years of experience and hard work start paying off.

The thing I love about Nicole’s story is that she hasn’t stopped investing in new help to maintain her growth.

The concept of self-investment is one that can be tough for entrepreneurs to take seriously! But in the end, Nicole’s words are definitely ones to sit with: how can we ask someone to invest in us, if we aren’t willing to invest in ourselves?

Off The Charts Business Podcast

More About Nicole Roberts Jones

Nicole Roberts Jones is known for her ability to draw out what’s best in YOU. As the creator of the Find Your Fierce Formula, Nicole works in two arenas. With entrepreneurs to build programming that generates multiple revenue streams and a greater bandwidth to serve their clients. To help them Take Their Brilliance to the Bank. Secondly, she works with corporations to develop high-performing employees who excel at work because they learn to operate in their genius. To help them create greater momentum linking Purpose with Performance.

A sought-after speaker, coach and author she is also the Founder & CEO of the FIERCE Factor Lab. In it, Nicole created a company that mirrors all that she stands for as a content strategist, talent development consultant and coach. Truth, momentum and power is charged into each business she touches, with a long-term focus and an emphasis on expanding income and impact. Her work with companies such as General Motors, McDonalds, Motivating The Masses and the Steve Harvey World Group as well as with clients across the globe in places like Switzerland, Aruba and the British Virgin Islands reflects the incredible need to infuse your purpose, what she calls your FIERCE, into your work.

Nicole has over 20 years’ experience working with entrepreneurs, corporate executives, heads of states, celebrities & nonprofit directors in talent and program development. She has also been an adjunct professor at USC and Boston University where she taught courses on program development.

How Client Avatars Can Sabotage Your Marketing

client avatars

Hey there, and welcome to today’s Off The Charts episode! We are diving into customer avatars and the reasons why they might actually sabotage your marketing, instead of helping you discover and meet up with your ideal clients.

Our guest is Hillary Rubin, a wonderful entrepreneur who’s focused on helping other professionals really learn the ins and outs of coaching.

One thing I love about Hillary’s story is her commitment to pursuing her own passion in life.

I think sometimes it is tempting to settle into a career that isn’t the perfect fit. But Hillary went through several different careers, and was even a yoga teacher for many years. Finally, she admitted to herself that her life as a yoga teacher wasn’t actually adding up in terms of the time and energy that it was consuming.

Of course, this was where she really began to struggle with the whole concept of building a client avatar. Because she was creating amazing ones – but each time it seemed that her clientele shifted, and the avatar no longer applied.

So Hillary chose to let go of the idea of focusing on your own content first. Instead, she began to listen to what her own clients were asking and what they had in common.

This ended up transforming how Hillary viewed her own business, and how she was able to reach those who would fit best with her services.

Definitely take the time to listen to the wisdom Hillary shares in this episode.

Off The Charts Business Podcast

More About Hillary Rubin

Hillary Rubin is a spiritual life & business coach, mentor for coaches, the creator of The Art of Becoming a Coach training program and podcast, The Art of Business for Coaches. She’s on a mission to spread the message that coaching is one of the most rewarding, transformational, and profitable careers to have.

Her clients say the best thing about working with Hillary is knowing that she has their back, even when they don’t have their own, and that she’s a cross between a spiritual guide, an ass-kicker, and a marketing genius that brings out the best in them.

Hillary has been featured in The Los Angeles Times, Yoga Journal, TheDailyWorth.com and was the February 2014 Cover Girl + Feature for Inspired Coach Magazine.
Thank you again, and please let us know if you need anything else! Have a great day!

Mindset Shifts To Land Bigger Clients With Melinda Chen

This is a really fun Off the Charts podcast episode – because we get to hear from Melinda Chen, and it’s all about the mindset shifts needed to land bigger clients for your business. Melinda Chen has been in corporate sales for 15 years… but it wasn’t something that she was really good at, at… Continue Reading

Chloë Thomas – eCommerce Tips To Reach Your Goals

This episode is all about online retail and ecommerce tips to help you reach your goals. In the first half of the episode, I’m sharing a bit about how online retail is changing retail in person. I’m also sharing three ways that you can adapt: 1. If you have an online ecommerce store you have… Continue Reading

Dana Malstaff – How Congruency Builds Your Business Movement

In this episode, we talk about how balance and congruency can help build your business movement and make amazing things happen…all with the wisdom and experience of Dana Malstaff. Through the course of building a massively successful movement, Dana Malstaff came to terms with the fact that she couldn’t – and shouldn’t – try to… Continue Reading

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