Off The Charts Business Podcast
with Nathalie Lussier
Short, actionable advice to move
your business forward every week.
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How To Nourish Your Creativity To Stay Prolific

how to nourish your creativity

In this Off The Charts episode, I’m diving into the answer to a question I received the other day.

Here’s the question: I’d love to know how you nourish your creative mojo? Not only regarding new products but also creating new posts and fb inspirations or newsletters consistently with love, joy and true value for your audience.

1. Prioritize quiet time.

Balance how much consumption time and creation time you give yourself. If you do too much “consuming” in the form of other people’s material like books, movies, blog posts, podcasts… it can block your own creativity because it limits how much time you have to create.

You don’t have to ignore everyone completely – but you do want to make enough time to reconnect with your own self and voice.

2. Re-connect with your why and your people.

Whenever I feel like I don’t know what to write about, usually it’s because I’m on a deadline…but also because I don’t know why I’m working on this particular project, or who it’s going to help.

Always take time to reconnect with your people to put yourself in their shoes. It’ll help you understand better what they need to hear from you.

3. Batch and automate.

If you’ve ever been to my Facebook page, you’ll see that we don’t create new content every single day. We’re not reactive on a day-to-day basis…instead, let automation tools repurpose your content. This frees you up to do your content creation in longer chunks of time.

4. Let ideas come to you, and then use them before they expire.

Off The Charts Business PodcastWhen I get an idea, usually it’s when I’m doing something other than work. But it’s important to capture the energy and essence of it before it goes away. When you get those inspirational nudges, it’s usually for a reason.

So treat those ideas with respect and give them the attention they deserve right away, before you lose insight or enthusiasm to make it happen!

5. Take time off to rejuvenate.

When I was starting my business, I used to work all the time…but what I realized is that never having any time “away” really affected my thinking and abilities.

I had to truly dedicate myself to having time away from the business. Now, that means weekends, especially. I try to stay offline and use that time to rejuvenate myself and get some clarity.


Enjoy Your Holiday Season!

I hope you enjoyed this episode about how to nourish your creativity! – the Off The Charts Podcast will return again at the end of January!

When To Transition Out Of 1-1 Coaching To A Membership Business Model

membership business model

In this Off the Charts episode, I’m spending some time talking about when (and why) to transition out of 1-1 coaching to a membership business model.

The original question I received was this: When and how did you decide it was time to transition from a one-one coaching model to a membership/online model and what system did you put in place to make it possible?

In my business, there was a time where I did both 1-1 coaching and consulting, and offered online courses. The first few online courses I created were priced affordably, below $100, so it wasn’t bringing in enough money to replace my services.

I realized that I could offer a higher end online group coaching and training program when I started repeating the same advice to my consulting clients. In essence, I had created a repeatable system or process that I could teach.

That’s when I designed the Launch It and Profit program, which was born out of working with clients on their launch strategies behind the scenes. I priced it high enough that I knew if I filled it, I could surpass how much I was earning from 1-1 clients.

Off The Charts Business PodcastThis helped me justify the time investment it would take to work on this project (it’s always longer than you think!) and I also knew that the people who signed up for program might still want to work with me 1-1. So I didn’t phase out my 1-1 services completely, I just added products to my business model.

After running this course successfully a few times, I phased out the one-off consulting projects, and moved to a 9-month commitment for 1-1 clients at a higher price point. This stability gave me the space to do my best work with fewer clients, and also gave me the time to focus on list building.

Once I got the list building “ball” rolling, I was able to sell more of my products and I eventually phased out the more 1-1 offerings in my business. It took several years to get there, and I still love working with people 1-1 occasionally because I love seeing the results people get, but it’s not the main revenue generator in my business.

Essentially, the membership business model allows me to reach more people than I could possibly have done through the original 1-1 coaching model…and while every business is going to be different, it’s definitely an option that’s available for a lot of entrepreneurs.

Stop Doing Everything Yourself and Achieve More – With Chris Ducker

stop doing everything yourself


Off The Charts Business Podcast

In today’s episode, our guest Chris Ducker shares a pretty powerful lesson for all entrepreneurs … and one that he had to learn the hard way!

Most of us entrepreneurs are pretty familiar with the persistent idea that, to be more successful, you have to do it all yourself. But this idea is probably one of the biggest misconceptions out there.

..And it’s a misconception that Chris Ducker definitely bought into wholeheartedly a few years back.

In this interview, Chris shares his journey from an extreme micromanager (of a highly successful 7-figure business), and how it took a pretty drastic burnout to make him realize that some things had to change.

That journey took him to back in 2009, he had an incredibly successful, 7-figure business and 130 employees working for him…yet was a constant and extreme micromanager.

The subsequent burnout and recovery period led Chris to implement some pretty drastic – and necessary – changes in how he ran his business.

He realized that, truly, as a successful entrepreneur, you have to stop doing everything yourself in order to achieve more.

Learning how to step back (eventually becoming a virtual CEO) brought an entirely new measure of successful pursuits for Chris. It gave him the freedom to develop a personal brand all to himself, and take his pursuits up to the next level.

Listen in to learn how Chris Ducker was able to become a master delegator, going from micromanaging 130 employees to now stepping back and having personal freedom once again.

More About Chris Ducker

Chris Ducker is a serial entrepreneur, keynote speaker and author of the bestseller, Virtual Freedom. Originally from the UK, Chris has lived in the Philippines for 15-years, where he hosts the annual Tropical Think Tank mastermind event and has founded several businesses, which combined house over 450 full-time employees. He is also a popular business blogger and podcaster at ChrisDucker.com and the founder of the personal branding business community, Youpreneur.com.

How To Work From Home And Avoid Getting Distracted

avoid getting distracted

This episode is really for you if you find yourself getting distracted while working from home …especialy when you’re in the early stages of setting up your business.

As a solopreneur who’s now home full time, you might notice quite a bit of a change in your working habits, especially if you’re used to working in an office or with your boss close by. Sometimes, it can really be a struggle to set your goals and actually stick to them.

So in this episode I’m sharing three strategies I’ve learned to really hone in on the focus when working from home and how to avoid getting distracted.

1. When you’re just getting started, you need a clear path and to create structure for yourself.

Goals really help us to stay focused on what we need to do, and help us to prioritize the path we take to get there.

In fact, even if you’re not sure “what to work on next”, you can always reverse-engineer from your goals.

Along the way, keep track of what worked and what didn’t. This will give you the ability to be more efficient and productive during future projects.

2. Working from home full time, by yourself, means that you need to be your own boss.

One of the most beneficial parts of having a boss comes in the sense that you have some external motivation to get your projects done.

When you’re working from home, don’t let yourself off the hook! It’s easy to get sucked into Netflix binge watching, doing household chores instead of important tasks… but you have to essentially act as your own boss.

3. Write down a list of your top 3 most important things to get done each day.

Off The Charts Business PodcastThree is such a manageable number to work on so that you can better keep yourself focused and motivated on the right areas of your work life.

I also re-write my focus list at the start of each week to make sure I’m working on my priorities.

In short, the ability to stay focused on your work and not let yourself be distracted has a lot to do with self-discipline and manageable goals that can be achieved on a daily or weekly timeline.

If you have another tip or trick that helps you stay focused when working from home, please share it below!

i036 Tema Frank – Avoiding the Research Vortex To Finally Write Your Book

I love what Tema Frank shares in this episode about the importance of setting a goal – and then actually getting it done.

As you’ll hear, even though she had years of successful business work behind her, Tema struggled to complete the book she was working on. She was doing so much research that she was stuck in an analysis paralysis…which is something that a lot of us can relate to! Continue Reading

Hiring the Right Team Before Baby Comes

Hey there! This episode is a continuation of our Business and Babies series where I’m joined with my business ally, husband, and co-parent, Robin Li. In this episode, we discuss hiring the right team and having everyone prepped and ready before our baby arrived this spring. Continue Reading

Build A Successful Business in 20 Hours Per Week

This is an amazing interview with Jenny Shih, a personal friend and fellow entrepreneur. She’s shared a ton of amazing advice with me throughout the years on how to build a successful business without becoming a workaholic in the process. One of the things that’s awesome about Jenny is that she’s been able to do… Continue Reading

Scheduling Your Days Post Baby

Welcome to the next episode in the Business and Babies series, where I’m joined with my husband and co-parent, Robin Li. In this episode, we’re talking all about scheduling your days post baby so that you can take care of your baby, yourself, and your business. Plan on Being Absent From The Business For At… Continue Reading

Structure, Sweetness, and Space with Briana Borten

This interview with Brianna Borten is totally amazing; it’s all about peace, purpose, and getting stuff done in your business. Take time to listen in and discover how developing a balanced life can help you both personally and in your venture as an entrepreneur. Developing Your Business Organically One thing I really love about Briana’s… Continue Reading

Mike Morrison – Membership Site Tricks Of The Trade

This Off The Charts episode is all about membership sites! Our guest today is Mike Morrison, co-founder of The Membership Guys. I’m excited to introduce him to you because he is definitely an expert when it comes to membership sites, and is willing to share his insights on the subject. Top Strategies To Growing Your… Continue Reading

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