Off The Charts Business Podcast
with Nathalie Lussier
Short, actionable advice to move
your business forward every week.
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When Is It Time To Let Go Of an Unprofitable Idea?

unprofitable idea

In today’s episode, we’re talking about unprofitable ideas.

Those tricky products, projects, or ideas that just don’t seem to be taking off like you expected or hoped. And more specifically, we’re addressing how to know when you should stick it out…and when it’s time to just let go and move on.

In our society, we have this idea that if we fail we should “try, try again.”

Overall, this is definitely true.

Running a business is a big experiment that we have to commit to tweaking and improving along the way. But sometimes, we are caught up in specific products and offerings that aren’t a good fit. They’re not the ones that we should spend time pursuing.

Sometimes it’s important to pivot.

That’s why, throughout the Off the Charts series, we focus on two things: what entrepreneurs have to “embrace” and “let go of” for their businesses to thrive.

And often, what they let go of is more important than what they take on.

But we tend to get really attached to our own ideas. This makes it difficult to look at things from an objective point of view.

So what I like to do is follow the money and the energy.

For example, if you’ve ever done project or promotion that’s really flown off the shelves, that’s the sign you have to listen to. That’s what we’ve done in our business. We’re really focusing on our products – AccessAlly, ProgressAlly, and PopupAlly Pro, because that’s where our energy is. It’s also where we’ve seen the largest percentage of our revenue.

In this episode, I also share a bit about the dangers of working on specific projects…just because you see other people succeeding at them. We build businesses that are harder on ourselves than they actually need to be.

Make space for the new things that are business-growing by retiring some of the old things that just aren’t pulling their weight.

It sounds so super simple… but it can be tough to do.

So definitely take time to listen to this episode… I’m sharing a little exercise at the end to help you figure out what’s working – and what’s not – in your business.

unprofitable idea

Nicole Roberts Jones: The 17 Year, Overnight Success

overnight success

Our guest today is Nicole Roberts Jones, who shares her 17-year journey to becoming an overnight success.

I really love Nicole’s story because it’s full of realism and practical considerations.  Although she’d been an entrepreneur for 23 years, it took Nicole 17 of those years to actually start turning a profit.

What finally changed?

Nicole realized that a mindshift change had to take place. For the first several years, she believed wholeheartedly that “sweat equity” could make a business successful. But even though she kept putting in more hours, or meeting more people, she just wasn’t experiencing the benefits.

Everything transformed, however, when Nicole began putting “cash equity” into her business. This took the form of hiring a business coach, who Nicole asserts, was “10 times ahead” of where she was.

Her business coach was able to pinpoint key areas of growth potential for Nicole. This included the need to create multiple streams of income for herself.

And this was just the beginning… From that point onward, Nicole began to see her many years of experience and hard work start paying off.

The thing I love about Nicole’s story is that she hasn’t stopped investing in new help to maintain her growth.

The concept of self-investment is one that can be tough for entrepreneurs to take seriously! But in the end, Nicole’s words are definitely ones to sit with: how can we ask someone to invest in us, if we aren’t willing to invest in ourselves?

Off The Charts Business Podcast

More About Nicole Roberts Jones

Nicole Roberts Jones is known for her ability to draw out what’s best in YOU. As the creator of the Find Your Fierce Formula, Nicole works in two arenas. With entrepreneurs to build programming that generates multiple revenue streams and a greater bandwidth to serve their clients. To help them Take Their Brilliance to the Bank. Secondly, she works with corporations to develop high-performing employees who excel at work because they learn to operate in their genius. To help them create greater momentum linking Purpose with Performance.

A sought-after speaker, coach and author she is also the Founder & CEO of the FIERCE Factor Lab. In it, Nicole created a company that mirrors all that she stands for as a content strategist, talent development consultant and coach. Truth, momentum and power is charged into each business she touches, with a long-term focus and an emphasis on expanding income and impact. Her work with companies such as General Motors, McDonalds, Motivating The Masses and the Steve Harvey World Group as well as with clients across the globe in places like Switzerland, Aruba and the British Virgin Islands reflects the incredible need to infuse your purpose, what she calls your FIERCE, into your work.

Nicole has over 20 years’ experience working with entrepreneurs, corporate executives, heads of states, celebrities & nonprofit directors in talent and program development. She has also been an adjunct professor at USC and Boston University where she taught courses on program development.

How Client Avatars Can Sabotage Your Marketing

client avatars

Hey there, and welcome to today’s Off The Charts episode! We are diving into customer avatars and the reasons why they might actually sabotage your marketing, instead of helping you discover and meet up with your ideal clients.

Our guest is Hillary Rubin, a wonderful entrepreneur who’s focused on helping other professionals really learn the ins and outs of coaching.

One thing I love about Hillary’s story is her commitment to pursuing her own passion in life.

I think sometimes it is tempting to settle into a career that isn’t the perfect fit. But Hillary went through several different careers, and was even a yoga teacher for many years. Finally, she admitted to herself that her life as a yoga teacher wasn’t actually adding up in terms of the time and energy that it was consuming.

Of course, this was where she really began to struggle with the whole concept of building a client avatar. Because she was creating amazing ones – but each time it seemed that her clientele shifted, and the avatar no longer applied.

So Hillary chose to let go of the idea of focusing on your own content first. Instead, she began to listen to what her own clients were asking and what they had in common.

This ended up transforming how Hillary viewed her own business, and how she was able to reach those who would fit best with her services.

Definitely take the time to listen to the wisdom Hillary shares in this episode.

Off The Charts Business Podcast

More About Hillary Rubin

Hillary Rubin is a spiritual life & business coach, mentor for coaches, the creator of The Art of Becoming a Coach training program and podcast, The Art of Business for Coaches. She’s on a mission to spread the message that coaching is one of the most rewarding, transformational, and profitable careers to have.

Her clients say the best thing about working with Hillary is knowing that she has their back, even when they don’t have their own, and that she’s a cross between a spiritual guide, an ass-kicker, and a marketing genius that brings out the best in them.

Hillary has been featured in The Los Angeles Times, Yoga Journal, and was the February 2014 Cover Girl + Feature for Inspired Coach Magazine.
Thank you again, and please let us know if you need anything else! Have a great day!

One Simple Rule for Investing In Your Business To Financially Breathe Easier

investing in your business

Today’s episode is a very fun and special one because it concerns cash flow and money in your business. And the great thing is that my guest today, Justin Krane, is actually a professional money strategist for business owners.

In this episode, we hear some amazing insights from Justin about the type of things we deal with as entrepreneurs… We also learn a very simple, transformational rule about investing in your business.

Justin notes that, while personal spending and savings issues (IRAs, life insurance, etc.) are important…the money matters of entrepreneurs tend to revolve around 4 key concepts.

So naturally, he created a program to solve these 4 concepts/pain points:

1. Experiencing overwhelm from tracking cash balances and invoices. Sometimes, the numbers can make us feel paralyzed!

2. Pricing to make a profit. Obviously this is important… but it’s even more important to ensure that our pricing model is coming across as valuable to our clients.

3. Feeling like you’re throwing away money with business investments. Sometimes, we hear things like “big risks bring about big returns.” But what I love about Justin is that he offers a reasonable, practical, rule for investing in your business.

4. Investing in the right marketing to bring about a successful campaign. Many entrepreneurs live launch to launch. It can be exhausting. But even worse is knowing that the money you invested into a particular campaign isn’t bringing enough income back to cover the cost.

… any of these sound familiar?

If so, you’ll absolutely love listening to today’s episode.

More About Justin Krane

Justin Krane, a Financial Life Planner is the founder of Krane Financial Solutions.
Known for his simple, savvy, holistic approach to financial planning, he advises his clients on how to unite their money with their lives and businesses.

He works with entrepreneurs to create a bigger vision for their business. Justin loves business strategy. He is all about achieving business growth.

Justin believes that every business owner needs to know where they are with their business money.
Using a unique system developed from his studies of financial psychology, Justin teaches business owners how to plan their cash flow and be strategic with their business finances.

Prior to founding Krane Financial Solutions, Justin was a Vice President, Investments, and Sales Manager at UBS Financial Services Inc., for 12 years, in Beverly Hills, California.
Justin is a Certified Financial Planner professional.

He received his Certified Investment Management Analyst (CIMA®) designation from Investment Management Consultants Association and in conjunction with The Wharton School of Business at the University of Pennsylvania.

Justin has been featured in The Wall St Journal, Entrepreneur Magazine, and CNN Money.
He is married, has three children and lives with his family in Calabasas, California. An accomplished athlete, Justin was a former junior ranked tennis player in Los Angeles. He loves to cook, travel, and speak Italian.

Off The Charts Business Podcast

Mindset Shifts To Land Bigger Clients With Melinda Chen

land bigger clients

This is a really fun Off the Charts podcast episode – because we get to hear from Melinda Chen, and it’s all about the mindset shifts needed to land bigger clients for your business.

Melinda Chen has been in corporate sales for 15 years… but it wasn’t something that she was really good at, at first. In fact, she really struggled to make any sales at all. And even though she invested time and energy into making more and more sales calls, she ended up feeling frustrated and confused. Melinda found that she was uncomfortable with the idea of pitching to other corporate reps, and just wanted to get off the phone as quickly as possible.

She shares how this lack of confidence really came to the forefront during a pivotal conversation with an executive… who noticed that she was only contacting smaller clients.

So he asked “Well, how are you ever going to be able to sell to big clients if you’re surrounding yourself with small clients?”

This simple question began the mindset shift that shaped the future success of Melinda’s career. Melinda discovered that it took exactly the same amount of time to close a big sale as it did to close a little one… and with that realization, her career took off.

From there, you’ll hear how Melinda continued to grow, to the very top of her field. Listen in to hear her wisdom on the sales process – which is such an important area to our lives as entrepreneurs!

More About Melinda Chen

Melinda Chen is a sales coach helping female entrepreneurs sell to big clients. She is also a sales executive with an impressive sales track record of 8 figures.

Her company, Women Making Big Sales, allows female entrepreneurs to start connecting and sell to big clients in 5 weeks.

Melinda grew up in an entrepreneurial family. When she first started her sales career after university, she wanted to know everything about selling. So, she spent years reading over 20 books in sales, made over 5,000 cold calls and worked with agents, reps and corporate clients around the world. Since then, she has mastered the art of selling to big companies and made sales in Americas,Europe and Asia covering a wide range of industries. She is inspired to help women take control of their lives by going for big clients, closing important deals
and dramatically expand their business.

Off The Charts Business Podcast

Chloë Thomas – eCommerce Tips To Reach Your Goals

This episode is all about online retail and ecommerce tips to help you reach your goals. In the first half of the episode, I’m sharing a bit about how online retail is changing retail in person. I’m also sharing three ways that you can adapt: 1. If you have an online ecommerce store you have… Continue Reading

Dana Malstaff – How Congruency Builds Your Business Movement

In this episode, we talk about how balance and congruency can help build your business movement and make amazing things happen…all with the wisdom and experience of Dana Malstaff. Through the course of building a massively successful movement, Dana Malstaff came to terms with the fact that she couldn’t – and shouldn’t – try to… Continue Reading

Nicole Walters – Livestreaming Your Way To Millions

If you are excited about Periscope and livestreaming and all the different tools and platforms that are popping up, you will love what Nicole Walters has to share in this episode. The first thing Nicole shares is that she had to let go of her own “preconceived notions” about what her business was going to… Continue Reading

Behind The Scenes – Publishing Regularly With a Content Calendar

This is a really special episode because we’re going behind the scenes in my business to talk about publishing with a content calendar. I’m joined by Maria Myre, AmbitionAlly’s own technical writer & editor. Throughout this episode, the focus is on the importance of publishing regularly with a content calendar, but also how to streamline… Continue Reading

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