Marketing

Sales Page Headlines That Work! Does yours?

The best copywriters on the planet know that headlines matter… so much that they routinely spend 50% of their writing time just to craft the perfect headline. You might have experienced a really powerful line of copy that grabbed you by the guts and wouldn’t let go, until you read the sub-headline, the first paragraph……

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How to Shake Up Your Industry with Viewpoints

In this episode of Off The Charts, we’re taking a look at how you can shake up your industry by drawing a line in the sand and standing for something. Your unique viewpoint on your industry is one key way to do that! Erika Lyremark is the CEO of Lyremark – A Boutique Business Agency,…

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Multiple Six Figure Income Starts With Relationships

I’m so excited to bring you an interview with two of our Off The Charts Live speakers from 2014, who built a multiple six figure income business based on the relationships they developed. During their talk, Jadah Sellner and Jen Hansard from SimpleGreenSmoothies.com shared exactly how their business became successful and the challenges along the…

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Launch Checklist: What You Need To Do Before You Launch

I’m not a fan of blueprints and formulas in business, because everyone’s business is different. But there are times when having a checklist to run through is a good idea. Like before you jump out of a plane with your parachute. (That’s what launching can feel like many times!) 7 step launch checklist for your…

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How To Prepare A TED Style Talk

You probably know that speaking on stage is a great way to grow your business… and you’ve probably fantasized about giving your own TED, TEDx, or TED Style talk, too. Maybe you’ve decided to put off pursuing speaking opportunities because you’re not sure how to land speaking opportunities. Or, you’re not sure exactly what you’d…

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Writing Emails That Get Results

Today I’m going to break down the anatomy of a successful sales email. Once you’ve built your email list, it’s time to start sending out great emails, right? There are tons of different ways to use psychology and copywriting tricks to write emails that convert to sales, but they don’t always feel good. Writing Emails…

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Authentic Marketing: Is It a Contradiction For Modern Day Coaches?

Authentic marketing is such a hot concept. We all want to be authentic marketers, business owners, and people. But at what price does being authentic online really come? Now, I’m not saying that you should lie or hide things, but I think that sometimes trying to be authentic can sabotage your business growth. How Trying…

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One Simple Tip That Leads To Excellent Customer Service Skills

If you’re looking to improve your own or your employees’ email communication… this one tip is going to help you develop excellent customer service skills in your company starting today. First, let me ask you a simple question… Have you ever received an email that made you feel awesome? I sometimes feel like the art…

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Money Mindset Quotes: Discover What Money Loves

I’m about to share with you my favorite money mindset quotes, but they’re not your typical money mindset stuff. If you love money, well we’re about to flip the table and talk about what money loves… Money can be a tricky topic for many of us: we all seem to have our own money issues.…

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Getting Press and Making The Most of It

Ever wondered how to get the press to notice the great work you’re doing? Today, we’re taking a look at the press: how it works, how to get more of it, and how to make the most of it. The press and most places that you want to be featured are in the content business.…

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