If you’ve been in business online for awhile, you might have reached a point where your current online marketing systems aren’t serving you as well as they used to.
Maybe you have more products and need to be able to segment your email lists better, or you’d like to automate different campaigns and track affiliate sales more effectively. Or, you’ve just got too many different systems cobbled together and things are falling through the cracks.
That’s where an all-in-one email and e-commerce platform, like Infusionsoft or Ontraport, comes in. Both of these systems require an investment of time and money to get set up so I want to give you my honest take on each one so you can make the right decision for you and your needs.
I’m an affiliate for these companies, which means I might earn a commission if you sign up through my link, at no additional cost to you.
That being said, I’ve had to make the decision about which of these systems to use for my own company, and I wish I had tried out both options or had someone on the inside before I made the leap.
These systems are more expensive and they offer a lot of great functionality, but there is no perfect system and they all have flaws. That’s just the way the cookie crumbles when it comes to software solutions.
Table of Contents
Pros and Cons of Infusionsoft vs Ontraport
First, let’s look at Infusionsoft:
+ Great automation of campaigns, sequences, upsells and tagging of people based on their actions
+ All in one system that handles email marketing, e-commerce, affiliate orders
+ Customer relationship management for 1-1 sales processes, and communication in different formats like print or phone
+ You can use AccessAlly to design your membership area on WordPresss
– Email deliverability is spotty, and things can slow down as you add complexity
– Steep learning curve
– Big upfront sign up fee for training
To summarize Infusionsoft is great if you like having full control of how someone goes through your marketing funnels, and you’re willing to learn a new system.
We personally use Infusionsoft at my company, and we’ve been using it for many years now. The platform has changed a lot since we started using it, and it keeps improving and getting more sophisticated.
The learning curve can be tough if you’re not very technically savvy, but there are many Infusionsoft-trained consultants and assistants that you can hire.
Now, let’s take a look at Ontraport (formerly Office Auto Pilot):
+ Great email deliverability, and segmentation of people through links like in Infusionsoft
+ Free membership site plugin for WordPress sites to create a members only area for your customers, or if you’re looking for a PilotPress alternative you can also use AccessAlly now.
+ Handles email marketing, e-commerce, and affiliates all in one place
+ Customer relationship management for 1-1 sales processes
– Affiliate tracking links don’t always work as expected and might not reflect clicks properly
– Not as many integrations and plugins in the marketplace specifically for this platform because it is newer
To summarize Ontraport has great customer service, and is an up-and-coming platform that still has a way to go in terms of functionality, but has a solid base right now. They’ve also been adding a ton of new features like ONTRAPages (landing page design) and more, so this is really just the beginning for Ontraport.
I’ve played with Ontraport for clients during my web design days and the platform has come a long way since then. The interface isn’t as intuitive, but once you get the hang of things it’s possible to get a great flow set up.
Decision making time…
While I can’t make the decision for you, I hope that now you have a better understanding of what each system is best used for, and which one you’ll want to investigate further.
In terms of when the right time to make the move is… I say before you’re ready. Because it takes awhile to make a big move to a new platform like this. I’ll also say that it’s best to be running from a profitable place, because these monthly fees are in the triple digits.
What’s your take on Infusionsoft vs Ontraport?
Which system did you decide to go with in the battle of Infusionsoft vs Ontraport? What other questions do you have about these systems? Leave it in the comments below.