Go behind the scenes of an online business…

behind the scenes of an online business

I’m an engineer at heart, and one of my favorite things is looking under the hood to understand how something works.

A lot of times we look at other people’s businesses and they’re all flashy red cars that drive fast… But what makes them successful? What’s the engine under the hood that powers the whole operation?

That’s what I’d like to share with you today, and it’s why I’m sharing some behind the scenes numbers of my own business. Not because it’s a big flashy car business, but because the more you can start to look behind the main marketing message, the more you can understand business models.

This in turn will help you design the best business model for your business. So let’s get to it, shall we?

Behind The Scenes Of An Online Business Email List

Last summer I started a new project called the 30 Day List Building Challenge. If you’ve been around and watched some of my videos, then you’ve probably heard me talk about it already.

But what you might not know is the whole story behind the polished “finished product” you see today. How the 30 Day List Building Challenge got started, whether it was a success or not, and how it’s changed in the past 12 months.

You can read the full breakdown and case study here.

And if you’re more of an audio fan or you want to download and listen on the go, you can get the same juicy behind the scenes details by listening to the audio part 1 and part 2 here.

What Else Has Been Happening Around This Online Business Block?

Off The Charts Business Podcast

The Off The Charts Podcast is going steady, and some of my favorite recent episodes include the controversial and ever-popular topic: Is It Possible To Have a Successful Online Business If You Don’t Teach Online Business?

I’ve also got a brand new book review for you! It’s a quick 5 minute listen on why I think you should read “80/20 Sales and Marketing” by Perry Marshall, and everyone who attended Off The Charts Live realized that they need to pick up a copy after one my presentations.

I’m a total bookworm and whether you end up reading this book by the beach this summer or not, listening to this quick 5 minute podcast episode will give you even more insights into the numbers in my own business.

Figuring out how to charge and set prices can be a tricky thing for us entrepreneurs, so hearing how I price things might spark something in your business, too!

What’s On Your Kindle or Bookshelf?

I’m diving into some new books these days (when I’m not unpacking or adapting to the Texas weather) and I’d love to know what books you’re cozying up to.

Leave a comment below, don’t be shy! (Oh and it doesn’t have to be a business book, I love fiction too!)


  1. Patricia Thompson on July 16, 2014 at 10:46 am

    Thanks SO much for all of the great advice you always provide. It really is valuable! You might want to check out a book I wrote – it is called “The Consummate Leader: a Holistic Guide to Inspiring Growth in Others…and in Yourself.” Given your favorite line about the rising tide lifting all boats, I think you would enjoy it!

    • Nathalie Lussier on July 16, 2014 at 12:18 pm

      Thanks so much Patricia – I’m looking forward to checking out your book! :)

  2. Shawn Phelps on July 16, 2014 at 12:20 pm

    From a fellow Torontonian, love your posts. Texas sounds like an adventure! On Kindle, finally finished The War of Art. Loved. Now I’m reading The Heart of the Soul: Emotional Awareness by Gary Zukav, which is blowing my mind. :) I help people find their life purpose (it’s hidden in our life story) and this book explains what gets in the way. Highly recommend if you’re into that sort of thing.

    • Nathalie Lussier on July 16, 2014 at 3:22 pm

      Ooh yes War of Art is one of my favorites, too! Thanks for the new recommendation, love it!

  3. Ellen on July 17, 2014 at 6:42 am

    Great to read this, thanks for sharing the inside scoop, so interesting. Love your stuff.

    I’m a bit of a book-worm, so I have a few from 2014: An Astronaut’s Guide to Life on Earth by Chris Hadfield was a surprisingly good read with great advice applicable to life and business (and if you have a little of the geek in you, which I know you do, you’ll enjoy that side of it too!); Philosophy for Life and other Dangerous Situations by Jules Evans was really interesting, educational and well written, and lots of ideas for ways to live a better life; I did The Artist’s Way last year and also read Writing Down the Bones by Natalie Goldberg and Stephen King’s On Writing, all of which have inspired my writing and blogging; I liked the 99U books (nicely packaged ideas) for mini inspiration; and The Power of Habit by Charles Duhigg was fascinating if a bit depressing as to how irrational we all are…

    …And of course you will have read Quiet by Susan Cain!

    My 5-star fictions from this year: World War Z (not what I was expecting, brilliant); The Cuckoo’s Calling by Robert Galbraith (or JK Rowling as we know her); Hilary Mantel’s Wolf Hall (again, not what I was expecting, gripping);

    Guiltier, but still well written pleasures include Nora Roberts, Ben Aaronovitch, Brandon Sanderson, Terry Pratchett and Anne Bishop.

    What do you read for fun Nathalie?

    Sorry for the long comment, I shouldn’t have two coffees before lunchtime…