I’m an engineer at heart, and one of my favorite things is looking under the hood to understand how something works.
A lot of times we look at other people’s businesses and they’re all flashy red cars that drive fast… But what makes them successful? What’s the engine under the hood that powers the whole operation?
That’s what I’d like to share with you today, and it’s why I’m sharing some behind the scenes numbers of my own business. Not because it’s a big flashy car business, but because the more you can start to look behind the main marketing message, the more you can understand business models.
This in turn will help you design the best business model for your business. So let’s get to it, shall we?
Behind The Scenes Of An Online Business Email List
Last summer I started a new project called the 30 Day List Building Challenge. If you’ve been around and watched some of my videos, then you’ve probably heard me talk about it already.
But what you might not know is the whole story behind the polished “finished product” you see today. How the 30 Day List Building Challenge got started, whether it was a success or not, and how it’s changed in the past 12 months.
You can read the full breakdown and case study here.
And if you’re more of an audio fan or you want to download and listen on the go, you can get the same juicy behind the scenes details by listening to the audio part 1 and part 2 here.
What Else Has Been Happening Around This Online Business Block?
The Off The Charts Podcast is going steady, and some of my favorite recent episodes include the controversial and ever-popular topic: Is It Possible To Have a Successful Online Business If You Don’t Teach Online Business?
I’ve also got a brand new book review for you! It’s a quick 5 minute listen on why I think you should read “80/20 Sales and Marketing” by Perry Marshall, and everyone who attended Off The Charts Live realized that they need to pick up a copy after one my presentations.
I’m a total bookworm and whether you end up reading this book by the beach this summer or not, listening to this quick 5 minute podcast episode will give you even more insights into the numbers in my own business.
Figuring out how to charge and set prices can be a tricky thing for us entrepreneurs, so hearing how I price things might spark something in your business, too!
What’s On Your Kindle or Bookshelf?
I’m diving into some new books these days (when I’m not unpacking or adapting to the Texas weather) and I’d love to know what books you’re cozying up to.
Leave a comment below, don’t be shy! (Oh and it doesn’t have to be a business book, I love fiction too!)