#042: 5 Minute Book Review 80/20 Sales and Marketing

Off The Charts Business PodcastThis is the second instalment in my 5 minute business book review series.

You can listen to the first review here.

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Book Review:

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

In this week’s book review, I’m really excited to talk to you about a book that is really transforming the way that I think about my business, about the numbers in my business. In the way that I spend my time and the way that I work with clients.

Using formulas it helps simplify some of the things you might be scratching your head about in your business. The book is called “80/20 Sales and Marketing”, by Perry Marshall.


The 80/20 Pareto Principle – where 20% of your activity accounts for 80% of your results – is at the core of this book. But the author takes it further and breaks down the 20% within the 20% and so on until you get to the 1% that is getting you the 99% of your results.

He shows how to apply this principle to pricing where 20% of people will spend 4 times the amount than everyone else. Then within that 20%, another 4% will spend 16 times the amount that everyone else will.

I do the math in this episode to show how this might work in your business.

What Types of Book Reviews Would You Like?

I’ve got a ton of books to review, but of course I’ll focus my book reviews on the most applicable and useful books I come across.

If you have have favorites or must-reads, then please share them in the comments below!


2 Responses to #042: 5 Minute Book Review 80/20 Sales and Marketing

  1. I’ve heard about this rule a time ago and it impress me. I’ve applied it in my owm life with many success. I think this book will get me not just rule but great experiences story as Perry Marshall is one of the famous online marketing guru.

  2. A friend recommended this book to he, he’s quite a successful entrepreneur so i decided to buy it. Thought it was good but after the first third of the book i felt a little let down. I was expecting more practical strategies that i would implement into by business.

    Overall was a good book but didn’t live up to the hype.