#042: 5 Minute Book Review 80/20 Sales and Marketing

Off The Charts Business PodcastThis is the second instalment in my 5 minute business book review series.

You can listen to the first review here.

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Book Review:

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

In this week’s book review, I’m really excited to talk to you about a book that is really transforming the way that I think about my business, about the numbers in my business. In the way that I spend my time and the way that I work with clients.

Using formulas it helps simplify some of the things you might be scratching your head about in your business. The book is called “80/20 Sales and Marketing”, by Perry Marshall.


The 80/20 Pareto Principle – where 20% of your activity accounts for 80% of your results – is at the core of this book. But the author takes it further and breaks down the 20% within the 20% and so on until you get to the 1% that is getting you the 99% of your results.

He shows how to apply this principle to pricing where 20% of people will spend 4 times the amount than everyone else. Then within that 20%, another 4% will spend 16 times the amount that everyone else will.

I do the math in this episode to show how this might work in your business.

What Types of Book Reviews Would You Like?

I’ve got a ton of books to review, but of course I’ll focus my book reviews on the most applicable and useful books I come across.

If you have have favorites or must-reads, then please share them in the comments below!


  1. Pathboy on December 5, 2015 at 9:35 pm

    I’ve heard about this rule a time ago and it impress me. I’ve applied it in my owm life with many success. I think this book will get me not just rule but great experiences story as Perry Marshall is one of the famous online marketing guru.

  2. Nathan Anibaba on December 9, 2016 at 5:09 pm

    A friend recommended this book to he, he’s quite a successful entrepreneur so i decided to buy it. Thought it was good but after the first third of the book i felt a little let down. I was expecting more practical strategies that i would implement into by business.

    Overall was a good book but didn’t live up to the hype.