Nathalie Lussier http://nathalielussier.com Digital Strategy To Match Your Ambition Thu, 21 May 2015 18:15:55 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 Business strategist and digital visionary Nathalie Lussier is an award-winning entrepreneur who inspires you to re-imagine what’s possible in your business with each episode of the Off The Charts Business Podcast. Nathalie’s topics range from tech tools to grow your business and book reviews that you take action on in both your personal life and your company. She shares her experience running a multi-six figure business and the goal-setting, mindset, and productivity skills required to get there, and beyond. Each episode is a short focused burst on a relevant topic for women entrepreneurs and the men who love them. She gets honest about location independence, email list building and online marketing, how to launch digital products, website creation, business management, and her top recommended online business resources. Nathalie Lussier started making web sites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college. Today, Nathalie helps thousands of people all over the world use digital strategy to match their ambition, and has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO. Nathalie Lussier: Online Entrepreneur, Business Strategist and Digital Visionary no Nathalie Lussier: Online Entrepreneur, Business Strategist and Digital Visionary info@nathalielussier.com info@nathalielussier.com (Nathalie Lussier: Online Entrepreneur, Business Strategist and Digital Visionary ) © Nathalie Lussier Media Inc. Listen for strategies to take your business Off The Charts every week with digital visionary Nathalie Lussier. Nathalie Lussier http://nathalielussier.com/wp-content/uploads/powerpress/Podcast-logo-offthecharts.png http://nathalielussier.com How To Design An Ecourse That Delivers Results http://nathalielussier.com/blog/online-business-ideas/how-to-design-an-ecourse http://nathalielussier.com/blog/online-business-ideas/how-to-design-an-ecourse#comments Tue, 19 May 2015 05:00:00 +0000 http://nathalielussier.com/?p=12244 How To Design An Ecourse

Thinking about creating an ecourse? Here’s how to design an ecourse that delivers results…

How many ecourses have you bought that you still haven’t finished?

Come on, admit it… more than one, right? I’m guilty, too.

How To Design An Ecourse That Delivers Results

You don’t want any of the courses that you’re creating to fall into that category… So how do you design an ecourse that delivers results for your participants?

1. Make it easy for people to access your course, with a simple process for them to login and navigate through your course content.

This is a given, but if people can’t find their login information or remember how to access what they’ve signed up for, it’s a non-starter!

2. Make your first module a comprehensive overview of the course that you’re teaching.

How to design an ecourseIn the book “Making Learning Whole: How Seven Principles of Teaching Can Transform Education” by David Perkins, the idea that teaching just pieces of something instead of the whole big picture first is debunked.

Think about it: you don’t learn how to play a sport or a card game by learning each of the individual rules. Instead, you start playing with broad strokes and you learn the finer details as you go along.

So design your introductory course material with that in mind, and not only will your participants be able to hit the ground running with what you’re teaching, but they’ll feel like they’ve made a lot of headway quickly! This helps motivate them to keep going.

3. Make your course material interactive, multi-media, and fun!

Infuse your personality and style into your online courses, and leave the classroom feel behind. Recognize that different people have different learning styles, and that some people will want to watch, listen, or read your content.

Consider having your lessons transcribed, and create exercises that help people implement after they’re done absorbing information.

4. Allow people to go through your course at their own pace, and give them incentives to keep going…

Online learning is an amazing advancement, but not all online education platforms are created equal.

Progress Indicators

Look for a way to give participants ownership of their learning experience, through video bookmarks and progress checklists that remind them of how far they’ve come, and other surprises for them to discover.

5. Build social interaction into your online courses.

Today, most people expect to be able to connect with others around a topic that they’re passionate about… and what better way to let them do that than through an ecourse that’s tailored to them.

Think about ways to nurture a community and build accountability into your curriculum through forums and Facebook groups. This takes the learning experience into someone’s daily routine, and encourages them to ask questions and get feedback as they learn and practice.

And if you’re wondering what online learning platform we use here, you’ll definitely want to check out AccessAlly – the WordPress plugin for Infusionsoft that my husband and I developed just for this purpose.

You’ll find the link below, so check it out if you’re ready to kick your online teaching into high gear.

Now I’d love to know what online courses you’ve taken that have done a great job in ensuring you login, learn, and implement… what tricks did these courses use to keep you going? Leave a comment below and let me know!

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http://nathalielussier.com/blog/online-business-ideas/how-to-design-an-ecourse/feed 12 How To Design An Ecourse That Delivers Results If you're wondering how to design an ecourse that gets results for your customers (not just collects dust) then this is for you... AccessAlly,digital courses,ecourses,education,online learning,teaching,How to design an ecourse howtodesignanecourse How to design an ecourse accessally-infusionsoft-progress
Sales Page Headlines That Work! Does yours? http://nathalielussier.com/blog/business-blog/sales-page-headlines http://nathalielussier.com/blog/business-blog/sales-page-headlines#comments Tue, 05 May 2015 05:00:00 +0000 http://nathalielussier.com/?p=12246 Sales Page Headlines

The best copywriters on the planet know that headlines matter… so much that they routinely spend 50% of their writing time just to craft the perfect headline.

You might have experienced a really powerful line of copy that grabbed you by the guts and wouldn’t let go, until you read the sub-headline, the first paragraph… all the way to the buy button.

That’s the power of a sales page headline that works, and today I’m going to share with you some of my best tips for writing killer headlines.

Sales Page Headlines – A Mini Training

1. You shouldn’t come up with your sales page headline out of thin air

Because you’re likely not coming up with exactly what your ideal customers and clients are feeling / thinking / wanting.

Don’t use your words, use their words.

For example, as a doctor, you might talk about adrenal fatigue… when a patient might complain about zero energy. Those two things might mean the same thing to one person, but to the person who is looking for a solution to their lack of energy, it makes a huge difference.

You’ll want to mine forums, run surveys, and most importantly talk to your ideal customers directly… so you can get the *exact words* that they’re using.

Don’t summarize, categorize, or rationalize their responses. Focus on the words you keep hearing over and over again, because those are the ones that will grab their attention.

2. Take a look at some sample headlines or cheat sheets and pick something that’s proven.

Staring at a blank screen is not going to create the best headline, and most successful copywriters know that having a “swipe file” to work from can save them lots of time.

Take screenshots of your favorite sales pages across the web, and start to study headlines that move you.

There are definitely headline formulas that you can borrow from and fill in with the words of your ideal customers, so don’t think that you need to reinvent the wheel. Stand on the shoulders of giants, or magazine cover copywriters.

vivianlou

For example, I love this headline by Vivian Lou – Wear high heels 4x longer without pain. I was sold immediately, and I knew that this was speaking directly to me, as someone who likes the look of heels but not the pain.

3. You can ask for feedback, but the best way to know if it works is to split test it

You can do that via a quick Facebook ad or on your sales page to see which one gets more clicks or more sales.

It’s easy to get attached to a clever headline that you spent a ton of time on… but numbers don’t lie. If you’re able to split test a headline through simple software or on an ad platform, then you can take the ego out of writing headlines.

Some headlines convert better than others, and there’s no telling what will connect best for your market or clients until you try them out.

So now my piece of Off The Charts homework for you is to pick one sales page that you want to improve your headline for… and start asking your customers what their frustrations are around your topic of expertise.

Let them help you write your next headline, take a look at some sample headlines below, and start testing!

Sales Page Headlines That Work…

I can’t wait to hear how your next headline helps you connect and convert better than ever before.

Leave a comment below and ask your headline questions or share your favorite headline examples.

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How To Ask For What You Want In Business http://nathalielussier.com/blog/how-to-ask-for-what-you-want-in-business http://nathalielussier.com/blog/how-to-ask-for-what-you-want-in-business#comments Tue, 21 Apr 2015 05:00:00 +0000 http://nathalielussier.com/?p=12242 How To Ask For What You Want In Business

Let’s face it: business is all about relationships and connecting with other people. These people are your clients, your peers, and your greatest asset. Think of them as allies.

But what if you’re not sure how to connect with the people who can help you move your business forward?

How do you introduce yourself when you’re not “a somebody” yet… and when you want to ask for something like publishing a guest post or an interview?

Here’s how to get started.

How To Ask For What You Want In Business

1. Ask and don’t be attached to the outcome.

If you’re betting your entire business on one interview, mention, or affiliate partnership… then you’re setting yourself up to lose. And the person that you’re making a request to is going to feel your energy if you’re desperate, so clear any attachment cobwebs before you make your ask.

If you keep it light and you’re open to any outcome (yes or no) then it takes the pressure off to make the ask perfectly, and the other person to give in if it’s not in the best interest of everyone involved.

2. Build relationships before you ask for anything.

The best way to get something, whether it’s a speaking spot, a press mention, or a sale, is to build a relationship first. You can get strategic about who you want to build relationships with, and people certainly do that, but you can also go where you feel the friendship and the pull.

Doing business with people you like is way easier, and it tends to yield better results for everyone involved.

When you’re building these relationships and introducing yourself to new people, focus on them and providing value in any way that comes naturally for you.

3. What’s in it for them.

Ideally you’d want to have built a good relationship with someone for awhile before you ask for anything… but when you do, you’ll want to think about what’s in it for them.

Are they getting a free piece of quality content, exposure to your audience, or something else in return? Put yourself in their shoes before you…

4. Make them an offer they can’t refuse.

This is the “pitch” part of asking… You can ask in an email, a quick phone call, or by carrier pigeon, too.

Keep your message short and to the point, and consider how it’ll land with your recipient. If they’re busy or they have someone else handling inquiries, make sure to account for that in your communication, too.

Here’s a sample pitch email for a podcast interview:

“Hi Jan,

Like I’ve said before, I’m a huge fan of your work and was just listening to your podcast episode about growing tomatoes. I wanted to see if you were up for interviewing me about worm composting, because I know you haven’t covered that on your show before and I’m sure your audience would learn a lot.

Either way, I’m always sharing your latest episodes with my audience and I’d be happy to collaborate on an episode if it sounds fun!”

5. Ask clearly, and follow up politely if you don’t hear back.

After you hit send, you’re probably going to hit refresh on your inbox a dozen times… (No, just me?)

But if you don’t hear back from a request in a week or two, it’s probably a good idea to follow up. Sometimes people go on vacation, declare email bankruptcy, or just plain get busy.

Your follow up can be short and sweet, and you can reference your first message, but make sure you don’t put new pressure – keep it light and watch what happens.

What are your tips for asking for what you want in business?

I can’t wait to hear about your ability to ask for what you want in business… and how much it’s going to improve when you start practicing!

Leave a comment below and let us know what your best tips are for asking and getting what you want.

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#105 Podcast Featured in iTunes Inspiring Women’s Voices http://nathalielussier.com/podcast/105-podcast-featured-in-itunes-inspiring-womens-voices http://nathalielussier.com/podcast/105-podcast-featured-in-itunes-inspiring-womens-voices#comments Thu, 16 Apr 2015 05:00:00 +0000 http://nathalielussier.com/?p=12470 Off The Charts Business Podcast

Recently I was lucky enough to have our podcast featured by iTunes as Inspiring Women’s Voices, alongside my friend Amy Porterfield and some other incredible podcasters.

In this episode of the Off The Charts podcast, I’m thanking you for listening, sharing, and rating our podcast. I know that your time is precious, and I really do appreciate that you take the time to listen each week!

We’re also taking a short break on the podcast because we’re heading into our business Off The Charts Live conference season.

inspiring-womens-voices

One of our mottos at Nathalie Lussier Media, Inc. is that we prefer to do fewer things better. And sometimes that means slowing down or pausing projects that aren’t a part of our core focus for the time being… and honoring the seasons of our business and life.

If you want more Off The Charts goodness, then make sure to join us at Off The Charts Live – there’s still time and we’d love to have you with us! :)

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How To Design a Business Funnel That Works For You http://nathalielussier.com/blog/online-business-ideas/design-a-business-funnel http://nathalielussier.com/blog/online-business-ideas/design-a-business-funnel#comments Wed, 08 Apr 2015 00:00:00 +0000 http://nathalielussier.com/?p=11368 Design a Business Funnel

Do you ever wonder how come certain things go out of fashion, and then come back years later?

I’m not talking about bellbottom jeans or patterned dresses, today, though.

I’m talking about the “business funnel”.

It’s really interesting for me to put on my observer glasses, and take a look back at my years in the online business space. When I first started my business, I read a lot of blogs (still do, but they’re slightly different blogs now!) and I kept hearing about this concept of the funnel.

With lots of diagrams of inverted pyramids, naturally.

The concept of the funnel is this: you want something that’s available for the masses at the top (something that doesn’t cost much or anything at all), and then progressively more expensive products as people move down toward your big ticket item.

A few years later: the funnel was dead.

The theory was that people don’t need to follow one step at a time, and that with online marketing someone might discover you from a random blog post, podcast episode, or video… and BAM sign up for your most expensive package!

In fact, I know several people who eschew funnels entirely in their teachings, and tell you to just create one big higher priced package and launch that.

But you might have also heard more people talking about “Facebook funnels” or other types of business funnels recently…

So what’s the current “right now” situation? Are funnels in or out and should you build one?

How To Design a Business Funnel Organically

You might have heard the term “funnel” before, and brushed it off because you don’t need one of those in your business.

But the reality is that whether you like it or not, you already have a business funnel in place. It just might not be working as well as you’d like, if you haven’t designed it intentionally.

So today we’re going to look at how to design an organic business funnel to help you sell more, naturally.

One thing to be aware of when it comes to business funnels is that you probably won’t just sit down and draw a bunch of boxes and come up with the perfect funnel that converts all your visitors to buyers.

Business is more iterative than that, and you need real world feedback to create something that works.


Business is iterative. You need real world feedback to create something that works.
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So my advice is about how you can let an organic funnel develop into your business over time.

The main components of a funnel:

  1. A page on your website asking someone to join your email list
  2. An immediate offer for a product or service
  3. An email sequence that offers value, and other products or services for sale

From there, you can add more products or services, more emails, or build different email starting points and follow up series.

Exercise: Design Your Funnel Now

So here’s what I want you to do right now: get a set of index cards and write down one product or service that you currently have available.

One offer per card, and include the price point on the card, too.

Next, order the cards by lowest price to highest priced. Do you see any sudden jumps or big gaps?

Refer to my post about pricing and the 80/20 principle to see if you might be missing an offer at an advantageous price point.

For example, you don’t want to have an ebook that sells for $10 followed by a 1-1 coaching service that costs $3000. I’m not saying that no one will take you up on your coaching, but some people will want something in between to get to know you better before they hire you.

Think about what programs and products you might want to add to fill in any price gaps. The same goes for if you only have low priced offerings, consider what you could offer on the higher end.

Now, take out a new index card for each of your free opt-in offers. Do these line up with your lower priced offerings? If not, consider how you might create a new opt-in offer that does.

At this point, you’ve designed most of your business funnel. It’s just a matter of filling in the marketing materials to guide people from one point to the next.

You can do that by writing an email autoresponder series, having a sales page or sales video that’s shown after someone buys your lower end offerings, or by following up with your customers personally to invite them to your other offers.

Now it’s time to put your funnel together and start testing! Take your time with this process, and allow yourself to be nimble. You’re essentially creating an evergreen launch campaign that takes people from one product or service to the next.

I’d love to know where you stand

Do you have mostly lower end products, higher end programs, and do they all fit together organically?

Comment below and let me know!

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http://nathalielussier.com/blog/online-business-ideas/design-a-business-funnel/feed 14 How To Design a Business Funnel That Works For You - Nathalie Lussier Do you ever wonder how come certain things go out of fashion, and then come back years later? I’m not talking about bellbottom jeans or patterned dresses, today, though. I’m talking about the “business funnel”. It’s really interesting for me to put on my observer glasses, and take a look business funnel,digital strategy,ethical funnel,online funnel,online sales,online sales funnel,design a business funnel businessfunnel
Proof That Accounting Is Sexy http://nathalielussier.com/blog/business-blog/accounting-is-sexy http://nathalielussier.com/blog/business-blog/accounting-is-sexy#comments Tue, 24 Mar 2015 05:00:00 +0000 http://nathalielussier.com/?p=12238 Accounting Is Sexy

It’s tax season, and that means that you’re probably looking at your accounting systems (or lack of them). Maybe you’re considering whether you should hire a book keeper (yes!) or work with an accountant (double yes!).

I thought it would be a good idea to share why I believe that accounting is sexy, and how you can get ready for your smoothest tax season yet. No crazy unexpected bills, and lots of time to plan for and make smart money decisions in your business.

Many creative people who get into business aren’t a fan of numbers… they may not track their income and expenses, which is dangerous because that’s like driving in the desert without knowing how much gas you have left.

The two most overlooked parts of a business are:
1. Marketing
2. Accounting

I talk about marketing a lot, but accounting is just as important.

Taking a look at why accounting is sexy

Marketing is all about how to get other people to know about your business, and accounting is all about knowing yourself and your business.

Taking a closer look at your business numbers can bring up a lot of resistance, because you’re not sure if you’re going to like what you see… but without looking, it’s really hard to know if you’re on track or if you’re going off a cliff.

There’s also the fear that you won’t do a perfect job in your tracking, but even if you’re missing some details – it’s still better to be looking at something when you’re making financial decisions, than driving blind.

How Accounting Is Sexy…

If you’re not comfortable looking at your money stuff, you’ll run into issues as your business progresses. Here are 5 key things that a basic accounting process can help you with in your business:

1. You can see how much money is going in and out of your business each month, so you can make investment decisions based on real data and not just a number in a bank account…

When you’re flush, it’s tempting to spend it. And when times are lean, it’s hard to keep going if you don’t know that there are payments coming in.

2. It gives you the confidence to do launches, upgrades, and hiring…

Growing your business generally means you’ll need to spend money, but growing too fast is a sure way to kill a business… because your cash-flow needs to be able to keep up with your growth.

When you’re confident that you can deliver on your business obligations, you can earmark a percentage to purchase software, hire a contractor or employee, and plan bigger launches.

3. If your business runs on a launch model where you’ve got money peaks and valleys, you can use historical data to decide which percentage of your income to re-invest.

No one can predict how well a new program will sell, so your best course of action is going to be small incremental steps that give you feedback before you go “all in” and invest a ton on a new project.

4. Another key to doing regular accounting, is that you can see how quickly you’re able to bring cash into your business… From the point of sale, to receiving payments.

If you’re in a service business, you might realize that there’s a lot of time between when you book the business and deliver on a project, and that can cause financial stress on your business if you need to pay other people.

Knowing the numbers helps you figure out if you need to change your payment terms or ask your clients to pay upfront.

5. Finally, when you have a strong grasp on your business finances, you can confidently pay yourself.

In the early days of a business, it doesn’t make much sense to pay yourself because the income is still building and you’ll want to re-invest. But even starting with a small salary, you’ll get better at budgeting and making smart business choices.

icon-money-webI’ve got a comprehensive program all about money and accounting in the Heartquarters Insider membership – and we’d love to have you join us if this is something you know you need to explore more.

Now, I want to hear from you

Do you think accounting is sexy? Do you wish you could look at your numbers more objectively? Leave a comment below and let us know!

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http://nathalielussier.com/blog/business-blog/accounting-is-sexy/feed 14 Proof That Accounting Is Sexy - Nathalie Lussier It's tax season, and that means that you're probably looking at your accounting systems (or lack of them). Maybe you're considering whether you should hire a book keeper (yes!) or work with an accountant (double yes!). I thought it would be a good idea to share why I believe that accounting is sexy accounting,business accounting,business strategy,money,money quotes,planning,tax,taxes,Accounting Is Sexy accountingissexy icon-money-web
How To Make Your Goals Happen http://nathalielussier.com/blog/online-business-ideas/how-to-make-your-goals-happen http://nathalielussier.com/blog/online-business-ideas/how-to-make-your-goals-happen#comments Wed, 18 Mar 2015 00:00:00 +0000 http://nathalielussier.com/?p=12348 How To Make Your Goals Happen

If you’re reading this, it’s likely because you have a vision for your business.

You’ve made big bold goals.

But you’re a little stumped because you don’t quite know how you’ll make it all happen.

You might have heard the advice to focus on your “what” and that you shouldn’t get caught up in the “how” because that will just figure itself out.

Well, I think there is some truth to that advice, but I also believe that you can’t just meditate your way to achieving your goals.


When you pray, move your feet. -African Proverb
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And yes, sometimes it is possible to move your feet too much without the other side of the equation. That can be exhausting, too!

Being Too Focused On The “How”

I’ve noticed a pattern in driven creative women entrepreneurs who have a big mission in the world…

It’s the driving “gotta make shit happen” side, and it’s a very powerful force to be able to tap into. Some might call it more masculine, focused, and maybe more detail oriented too. It’s a necessary ingredient, but without the flip side it won’t get you far…

It’s like paddling in a canoe with just one oar on one side, you’ll end up going in circles instead of moving forward.

The other side is your more feminine “be open” and “surrender” to what’s coming your way side. It’s equally powerful. It’s equally necessary to a successful business, to moving forward, and to a happy life.

So how do you tap into both?

For me that’s dancing for the fun of it with great tunes in the middle of the day, dreaming and journaling, and laughing a lot. It’s also taking breaks… doing a launch or undertaking any big creative project is a ton of work, and your best inspiration usually hits you when you’re away from the computer.

Some of my BEST converting emails and ideas came from when I was about to take a nap, when I was walking the dog, taking a shower, or just shaking things up away from my computer. I have to admit that sex really helps get you in your feminine, too.

How I Break Down Goals and Surrender

I personally like to have a strong understanding of the numbers in my business, so I generally do set goals using a measurable number.

We use a dashboard to check our most important daily, weekly, and monthly stats to make sure we’re on track to reach our milestones.

You could say that this approach is very much the “business school” and more masculine view of my business.

I take a big milestone that we’re aiming for, and reverse-engineer that number to figure out what steps we need to take to make it happen.

To use a simple example, let’s say that I want to sell 10 new licenses for PopupAlly Pro. I can figure out that our conversion rate for the sales page is say 1%, so I need to have 1000 people visit the sales page to expect to make 10 sales.

Now obviously, not all visitors are going to be equally qualified to purchase, so I need to make sure it’s the “right” people visiting the page and there are ways to increase that conversion rate, too. But at least this gives me a realistic way to look at my numbers, and it also gives me something concrete to work toward reaching a milestone.

Then, I can start to think about specific ways that I can get people to visit the sales page. Whether it’s by sending emails, posting on social media, running an ad, asking affiliates to help promote, writing a guest post and linking to it… the possibilities are much more clear once I know my next step or “mini goal”.

What can happen when you have a concrete numbers goal though, is that you lose sight of the people aspect of your business.

You can start to see people as just numbers on a spreadsheet or numbers in an analytics program.

That’s no good, and it can really sabotage your ability to connect and even sell, from a place of love and service.

How To Make Your Goals Happen By Letting Go Of Your Attachment

This is where the other side of moving forward comes in.

Sometimes when you’re really focused on making a goal happen in the specific ways that you know how… it doesn’t happen exactly how you’ve planned.

I’ve had instances where random new connections, invitations, or plain old luck have shifted my plans entirely.

Let’s go back to our example of selling 10 PopupAlly Pro licenses for a second. Let’s say that I was super busy focusing on setting up a new ad to sell the program…

And that I was in “hard core focus” mode to the point where I might even be brushing off emails or any new idea that didn’t match with my plan. In this case, I might miss out on an email from a new affiliate who might want to interview me on their very popular podcast.

Or, I might accidentally ignore a request for a new feature that would make the software even better, and lead to many more sales organically.

These are the times where you need to lean back into your feminine receptive side more.

You might just end up reaching your goals without following the plans that you set out to implement, and being flexible enough to go with the flow here is a sign of an aligned entrepreneur.

Without making plans, you’re really just wishing and hoping that you’ll reach your goals. But if you’re too rigid with your plans, you might miss out on some divine interventions that could have gotten you there faster or in a more effortless way.

How Do You Move Forward?

So this is my experience rowing this online business “boat”, and I’d love to hear from you and your own experiences, now.

Do you seem to row with your “super focused” or “airy fairy” side more dominantly? How can we help you recalibrate so you can move forward confidently… leave a comment below and let us know!

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