Nathalie Lussier http://nathalielussier.com Digital Strategy To Match Your Ambition Thu, 16 Apr 2015 05:00:00 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Business strategist and digital visionary Nathalie Lussier is an award-winning entrepreneur who inspires you to re-imagine what’s possible in your business with each episode of the Off The Charts Business Podcast. Nathalie’s topics range from tech tools to grow your business and book reviews that you take action on in both your personal life and your company. She shares her experience running a multi-six figure business and the goal-setting, mindset, and productivity skills required to get there, and beyond. Each episode is a short focused burst on a relevant topic for women entrepreneurs and the men who love them. She gets honest about location independence, email list building and online marketing, how to launch digital products, website creation, business management, and her top recommended online business resources. Nathalie Lussier started making web sites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college. Today, Nathalie helps thousands of people all over the world use digital strategy to match their ambition, and has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO. Nathalie Lussier: Online Entrepreneur, Business Strategist and Digital Visionary no Nathalie Lussier: Online Entrepreneur, Business Strategist and Digital Visionary info@nathalielussier.com info@nathalielussier.com (Nathalie Lussier: Online Entrepreneur, Business Strategist and Digital Visionary ) © Nathalie Lussier Media Inc. Listen for strategies to take your business Off The Charts every week with digital visionary Nathalie Lussier. Nathalie Lussier http://nathalielussier.com/wp-content/uploads/powerpress/Podcast-logo-offthecharts.png http://nathalielussier.com #105 Podcast Featured in iTunes Inspiring Women’s Voices http://nathalielussier.com/podcast/105-podcast-featured-in-itunes-inspiring-womens-voices http://nathalielussier.com/podcast/105-podcast-featured-in-itunes-inspiring-womens-voices#comments Thu, 16 Apr 2015 05:00:00 +0000 http://nathalielussier.com/?p=12470 Off The Charts Business Podcast

Recently I was lucky enough to have our podcast featured by iTunes as Inspiring Women’s Voices, alongside my friend Amy Porterfield and some other incredible podcasters.

In this episode of the Off The Charts podcast, I’m thanking you for listening, sharing, and rating our podcast. I know that your time is precious, and I really do appreciate that you take the time to listen each week!

We’re also taking a short break on the podcast because we’re heading into our business Off The Charts Live conference season.

inspiring-womens-voices

One of our mottos at Nathalie Lussier Media, Inc. is that we prefer to do fewer things better. And sometimes that means slowing down or pausing projects that aren’t a part of our core focus for the time being… and honoring the seasons of our business and life.

If you want more Off The Charts goodness, then make sure to join us at Off The Charts Live – there’s still time and we’d love to have you with us! :)

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How To Design a Business Funnel That Works For You http://nathalielussier.com/blog/online-business-ideas/design-a-business-funnel http://nathalielussier.com/blog/online-business-ideas/design-a-business-funnel#comments Wed, 08 Apr 2015 00:00:00 +0000 http://nathalielussier.com/?p=11368 Design a Business Funnel

Do you ever wonder how come certain things go out of fashion, and then come back years later?

I’m not talking about bellbottom jeans or patterned dresses, today, though.

I’m talking about the “business funnel”.

It’s really interesting for me to put on my observer glasses, and take a look back at my years in the online business space. When I first started my business, I read a lot of blogs (still do, but they’re slightly different blogs now!) and I kept hearing about this concept of the funnel.

With lots of diagrams of inverted pyramids, naturally.

The concept of the funnel is this: you want something that’s available for the masses at the top (something that doesn’t cost much or anything at all), and then progressively more expensive products as people move down toward your big ticket item.

A few years later: the funnel was dead.

The theory was that people don’t need to follow one step at a time, and that with online marketing someone might discover you from a random blog post, podcast episode, or video… and BAM sign up for your most expensive package!

In fact, I know several people who eschew funnels entirely in their teachings, and tell you to just create one big higher priced package and launch that.

But you might have also heard more people talking about “Facebook funnels” or other types of business funnels recently…

So what’s the current “right now” situation? Are funnels in or out and should you build one?

How To Design a Business Funnel Organically

You might have heard the term “funnel” before, and brushed it off because you don’t need one of those in your business.

But the reality is that whether you like it or not, you already have a business funnel in place. It just might not be working as well as you’d like, if you haven’t designed it intentionally.

So today we’re going to look at how to design an organic business funnel to help you sell more, naturally.

One thing to be aware of when it comes to business funnels is that you probably won’t just sit down and draw a bunch of boxes and come up with the perfect funnel that converts all your visitors to buyers.

Business is more iterative than that, and you need real world feedback to create something that works.


Business is iterative. You need real world feedback to create something that works.
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So my advice is about how you can let an organic funnel develop into your business over time.

The main components of a funnel:

  1. A page on your website asking someone to join your email list
  2. An immediate offer for a product or service
  3. An email sequence that offers value, and other products or services for sale

From there, you can add more products or services, more emails, or build different email starting points and follow up series.

Exercise: Design Your Funnel Now

So here’s what I want you to do right now: get a set of index cards and write down one product or service that you currently have available.

One offer per card, and include the price point on the card, too.

Next, order the cards by lowest price to highest priced. Do you see any sudden jumps or big gaps?

Refer to my post about pricing and the 80/20 principle to see if you might be missing an offer at an advantageous price point.

For example, you don’t want to have an ebook that sells for $10 followed by a 1-1 coaching service that costs $3000. I’m not saying that no one will take you up on your coaching, but some people will want something in between to get to know you better before they hire you.

Think about what programs and products you might want to add to fill in any price gaps. The same goes for if you only have low priced offerings, consider what you could offer on the higher end.

Now, take out a new index card for each of your free opt-in offers. Do these line up with your lower priced offerings? If not, consider how you might create a new opt-in offer that does.

At this point, you’ve designed most of your business funnel. It’s just a matter of filling in the marketing materials to guide people from one point to the next.

You can do that by writing an email autoresponder series, having a sales page or sales video that’s shown after someone buys your lower end offerings, or by following up with your customers personally to invite them to your other offers.

Now it’s time to put your funnel together and start testing! Take your time with this process, and allow yourself to be nimble. You’re essentially creating an evergreen launch campaign that takes people from one product or service to the next.

I’d love to know where you stand

Do you have mostly lower end products, higher end programs, and do they all fit together organically?

Comment below and let me know!

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http://nathalielussier.com/blog/online-business-ideas/design-a-business-funnel/feed 13 How To Design a Business Funnel That Works For You - Nathalie Lussier Do you ever wonder how come certain things go out of fashion, and then come back years later? I’m not talking about bellbottom jeans or patterned dresses, today, though. I’m talking about the “business funnel”. It’s really interesting for me to put on my observer glasses, and take a look business funnel,digital strategy,ethical funnel,online funnel,online sales,online sales funnel,design a business funnel businessfunnel
Proof That Accounting Is Sexy http://nathalielussier.com/blog/business-blog/accounting-is-sexy http://nathalielussier.com/blog/business-blog/accounting-is-sexy#comments Tue, 24 Mar 2015 05:00:00 +0000 http://nathalielussier.com/?p=12238 Accounting Is Sexy

It’s tax season, and that means that you’re probably looking at your accounting systems (or lack of them). Maybe you’re considering whether you should hire a book keeper (yes!) or work with an accountant (double yes!).

I thought it would be a good idea to share why I believe that accounting is sexy, and how you can get ready for your smoothest tax season yet. No crazy unexpected bills, and lots of time to plan for and make smart money decisions in your business.

Many creative people who get into business aren’t a fan of numbers… they may not track their income and expenses, which is dangerous because that’s like driving in the desert without knowing how much gas you have left.

The two most overlooked parts of a business are:
1. Marketing
2. Accounting

I talk about marketing a lot, but accounting is just as important.

Taking a look at why accounting is sexy

Marketing is all about how to get other people to know about your business, and accounting is all about knowing yourself and your business.

Taking a closer look at your business numbers can bring up a lot of resistance, because you’re not sure if you’re going to like what you see… but without looking, it’s really hard to know if you’re on track or if you’re going off a cliff.

There’s also the fear that you won’t do a perfect job in your tracking, but even if you’re missing some details – it’s still better to be looking at something when you’re making financial decisions, than driving blind.

How Accounting Is Sexy…

If you’re not comfortable looking at your money stuff, you’ll run into issues as your business progresses. Here are 5 key things that a basic accounting process can help you with in your business:

1. You can see how much money is going in and out of your business each month, so you can make investment decisions based on real data and not just a number in a bank account…

When you’re flush, it’s tempting to spend it. And when times are lean, it’s hard to keep going if you don’t know that there are payments coming in.

2. It gives you the confidence to do launches, upgrades, and hiring…

Growing your business generally means you’ll need to spend money, but growing too fast is a sure way to kill a business… because your cash-flow needs to be able to keep up with your growth.

When you’re confident that you can deliver on your business obligations, you can earmark a percentage to purchase software, hire a contractor or employee, and plan bigger launches.

3. If your business runs on a launch model where you’ve got money peaks and valleys, you can use historical data to decide which percentage of your income to re-invest.

No one can predict how well a new program will sell, so your best course of action is going to be small incremental steps that give you feedback before you go “all in” and invest a ton on a new project.

4. Another key to doing regular accounting, is that you can see how quickly you’re able to bring cash into your business… From the point of sale, to receiving payments.

If you’re in a service business, you might realize that there’s a lot of time between when you book the business and deliver on a project, and that can cause financial stress on your business if you need to pay other people.

Knowing the numbers helps you figure out if you need to change your payment terms or ask your clients to pay upfront.

5. Finally, when you have a strong grasp on your business finances, you can confidently pay yourself.

In the early days of a business, it doesn’t make much sense to pay yourself because the income is still building and you’ll want to re-invest. But even starting with a small salary, you’ll get better at budgeting and making smart business choices.

icon-money-webI’ve got a comprehensive program all about money and accounting in the Heartquarters Insider membership – and we’d love to have you join us if this is something you know you need to explore more.

Now, I want to hear from you

Do you think accounting is sexy? Do you wish you could look at your numbers more objectively? Leave a comment below and let us know!

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http://nathalielussier.com/blog/business-blog/accounting-is-sexy/feed 14 Proof That Accounting Is Sexy - Nathalie Lussier It's tax season, and that means that you're probably looking at your accounting systems (or lack of them). Maybe you're considering whether you should hire a book keeper (yes!) or work with an accountant (double yes!). I thought it would be a good idea to share why I believe that accounting is sexy accounting,business accounting,business strategy,money,money quotes,planning,tax,taxes,Accounting Is Sexy accountingissexy icon-money-web
How To Make Your Goals Happen http://nathalielussier.com/blog/online-business-ideas/how-to-make-your-goals-happen http://nathalielussier.com/blog/online-business-ideas/how-to-make-your-goals-happen#comments Wed, 18 Mar 2015 00:00:00 +0000 http://nathalielussier.com/?p=12348 How To Make Your Goals Happen

If you’re reading this, it’s likely because you have a vision for your business.

You’ve made big bold goals.

But you’re a little stumped because you don’t quite know how you’ll make it all happen.

You might have heard the advice to focus on your “what” and that you shouldn’t get caught up in the “how” because that will just figure itself out.

Well, I think there is some truth to that advice, but I also believe that you can’t just meditate your way to achieving your goals.


When you pray, move your feet. -African Proverb
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And yes, sometimes it is possible to move your feet too much without the other side of the equation. That can be exhausting, too!

Being Too Focused On The “How”

I’ve noticed a pattern in driven creative women entrepreneurs who have a big mission in the world…

It’s the driving “gotta make shit happen” side, and it’s a very powerful force to be able to tap into. Some might call it more masculine, focused, and maybe more detail oriented too. It’s a necessary ingredient, but without the flip side it won’t get you far…

It’s like paddling in a canoe with just one oar on one side, you’ll end up going in circles instead of moving forward.

The other side is your more feminine “be open” and “surrender” to what’s coming your way side. It’s equally powerful. It’s equally necessary to a successful business, to moving forward, and to a happy life.

So how do you tap into both?

For me that’s dancing for the fun of it with great tunes in the middle of the day, dreaming and journaling, and laughing a lot. It’s also taking breaks… doing a launch or undertaking any big creative project is a ton of work, and your best inspiration usually hits you when you’re away from the computer.

Some of my BEST converting emails and ideas came from when I was about to take a nap, when I was walking the dog, taking a shower, or just shaking things up away from my computer. I have to admit that sex really helps get you in your feminine, too.

How I Break Down Goals and Surrender

I personally like to have a strong understanding of the numbers in my business, so I generally do set goals using a measurable number.

We use a dashboard to check our most important daily, weekly, and monthly stats to make sure we’re on track to reach our milestones.

You could say that this approach is very much the “business school” and more masculine view of my business.

I take a big milestone that we’re aiming for, and reverse-engineer that number to figure out what steps we need to take to make it happen.

To use a simple example, let’s say that I want to sell 10 new licenses for PopupAlly Pro. I can figure out that our conversion rate for the sales page is say 1%, so I need to have 1000 people visit the sales page to expect to make 10 sales.

Now obviously, not all visitors are going to be equally qualified to purchase, so I need to make sure it’s the “right” people visiting the page and there are ways to increase that conversion rate, too. But at least this gives me a realistic way to look at my numbers, and it also gives me something concrete to work toward reaching a milestone.

Then, I can start to think about specific ways that I can get people to visit the sales page. Whether it’s by sending emails, posting on social media, running an ad, asking affiliates to help promote, writing a guest post and linking to it… the possibilities are much more clear once I know my next step or “mini goal”.

What can happen when you have a concrete numbers goal though, is that you lose sight of the people aspect of your business.

You can start to see people as just numbers on a spreadsheet or numbers in an analytics program.

That’s no good, and it can really sabotage your ability to connect and even sell, from a place of love and service.

How To Make Your Goals Happen By Letting Go Of Your Attachment

This is where the other side of moving forward comes in.

Sometimes when you’re really focused on making a goal happen in the specific ways that you know how… it doesn’t happen exactly how you’ve planned.

I’ve had instances where random new connections, invitations, or plain old luck have shifted my plans entirely.

Let’s go back to our example of selling 10 PopupAlly Pro licenses for a second. Let’s say that I was super busy focusing on setting up a new ad to sell the program…

And that I was in “hard core focus” mode to the point where I might even be brushing off emails or any new idea that didn’t match with my plan. In this case, I might miss out on an email from a new affiliate who might want to interview me on their very popular podcast.

Or, I might accidentally ignore a request for a new feature that would make the software even better, and lead to many more sales organically.

These are the times where you need to lean back into your feminine receptive side more.

You might just end up reaching your goals without following the plans that you set out to implement, and being flexible enough to go with the flow here is a sign of an aligned entrepreneur.

Without making plans, you’re really just wishing and hoping that you’ll reach your goals. But if you’re too rigid with your plans, you might miss out on some divine interventions that could have gotten you there faster or in a more effortless way.

How Do You Move Forward?

So this is my experience rowing this online business “boat”, and I’d love to hear from you and your own experiences, now.

Do you seem to row with your “super focused” or “airy fairy” side more dominantly? How can we help you recalibrate so you can move forward confidently… leave a comment below and let us know!

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How To Design a Membership Site That Sells http://nathalielussier.com/blog/online-business-ideas/design-a-membership-site http://nathalielussier.com/blog/online-business-ideas/design-a-membership-site#comments Wed, 11 Mar 2015 00:00:00 +0000 http://nathalielussier.com/?p=11409 Design a Membership Site

I’m a huge fan of lifelong learning.

Online courses and membership programs are some of the best ways for us to stay current and learn new things, in business and on the personal front, too.

You might have considered running or already run online courses of your own.

How To Design a Membership Site That Sells

So now I want to ask you this: does your members area help you keep your students engaged, and does it sell more of your courses along the way?

If not, then you might consider how our new membership software AccessAlly might help with the key areas of winning membership site software.

1. Make your membership site easy to login to

One of my personal pet peeves is when you sign up for a course and need to jump through hoops to access your newly purchased content.

Many membership site plugins have you check out and then enter your email address and select a password as a second step.

AccessAlly allows you to auto generate a password and send it to your customers right after they check out.

And if they happen to miss that email, they can just hit “forgot password” and get a new password sent anytime.

2. Have the right timing for your training programs

Depending on the type of online course that you’ve created, you might need to have different pieces of course content delivered at different times.

For example, you might have a live training course that needs to inform your students of special live coaching calls or unlock videos one week at a time.

Or, you might be running an ongoing evergreen program that should send an email and unlock a page on your membership site every few days.

You can easily do both with AccessAlly, without getting caught up in tech jargon about drip sequences.

Drip what?!

3. Offer additional courses, from within your members area

One of my favorite features of AccessAlly is the ability to show your students which courses they have and which ones they haven’t purchased yet.

This is the key to designing a membership area that sells without being slimy or pushy about up-sells or cross-sells.

In our members area, you can see a badge for each of the courses you’ve signed up for, and a greyed out badge for ones you haven’t taken yet.

If you click on the badge for a course you don’t own, you’re taken to a sales page where you can learn more about it and decide if it’s right for you.

4. Keep everything organized, and give people progress check-ins

One major problem with online learning is overwhelm. There’s just so much to learn, so many different modules, videos, and things to download and apply.

So think about how you can streamline the learning process for your students.

One way we’ve done that with AccessAlly is to create objectives for each of our trainings. You can check off the objectives as you complete them, and see how far you’ve come since you started the program.

Not only is that motivating, but it also helps us as course designers see where people excel and where they might be getting stuck.

5. Mix free courses with paid courses easily

One component of online learning to keep in mind is that not everything needs to be a paid course. You can use online membership sites for free training too!

When you have a combination of free and paid courses inside the same members area, you can take advantage of the cross-selling possibilities and it gets people used to logging in to access your best material.

So these were my top 5 tips for designing a membership site that helps your students learn better, stay engaged, and buy more of your trainings.

You can do all of these things and more with our new AmbitionAlly WordPress plugin for Infusionsoft.

What Are Your Favorite Membership Site Features?

Now that we’ve designed our own membership site plugin for WordPress, we’re constantly looking for ways to improve it.

What are your favorite membership features or things that you feel could be missing in other online learning platforms out there? We may just incorporate your ideas into our next version of the software!

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http://nathalielussier.com/blog/online-business-ideas/design-a-membership-site/feed 8 How To Design a Membership Site... That Sells For You! How to design a membership site that sells and helps keep your students engaged. AccessAlly,engaged students,learning,members area,membership plugin,membership programs,membership site,design a membership site membershipsites
#098 How to turn your entrepreneurial ship around without capsizing http://nathalielussier.com/podcast/098-turn-entrepreneurial-ship-around-without-capsizing http://nathalielussier.com/podcast/098-turn-entrepreneurial-ship-around-without-capsizing#comments Thu, 05 Mar 2015 16:00:06 +0000 http://nathalielussier.com/?p=12021 Off The Charts Business Podcast

Are you ready to turn your entrepreneurial ship around? As an entrepreneur it is easy to change direction in your business and it happens all of the time. Being nimble and being willing to change with the tides is what makes entrepreneurs who they are. On this podcast I share some entrepreneurs to check out who have successfully made course corrections in their businesses.

As well as these steps on how to turn your entrepreneurial ship around without capsizing

1. Figure out your motivation on changing directions
2. Once you’ve figured out the new plan, explain it to your crew
3. When to put your colleges on board
4. Let your passengers know there will be different stops along the way
5. There’s no time like the present to move your sails and rudder, to change direction ASAP.

I also share with you my personal course corrections from Raw Food Switch, to Raw Foods Witch, to Nathalie Lussier Media Inc., to Ambition Ally.

Listen to the podcast above to dive deeper with me, and share your course corrections with us below.

P.S. B-School is still open for a limited time only. Grab your spot today: Learn more here

Subscribe to the podcast on iTunes
Subscribe via RSS (non iTunes)
Subscribe on Stitcher

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http://nathalielussier.com/podcast/098-turn-entrepreneurial-ship-around-without-capsizing/feed 0 Are you ready to turn your entrepreneurial ship around? As an entrepreneur it is easy to change direction in your business and it happens all of the time. Being nimble and being willing to change with the tides is what makes entrepreneurs who they are. Are you ready to turn your entrepreneurial ship around? As an entrepreneur it is easy to change direction in your business and it happens all of the time. Being nimble and being willing to change with the tides is what makes entrepreneurs who they are. On this podcast I share some entrepreneurs to check out who have successfully made course corrections in their businesses. As well as these steps on how to turn your entrepreneurial ship around without capsizing 1. Figure out your motivation on changing directions 2. Once you've figured out the new plan, explain it to your crew 3. When to put your colleges on board 4. Let your passengers know there will be different stops along the way 5. There's no time like the present to move your sails and rudder, to change direction ASAP. I also share with you my personal course corrections from Raw Food Switch, to Raw Foods Witch, to Nathalie Lussier Media Inc., to Ambition Ally. Listen to the podcast above to dive deeper with me, and share your course corrections with us below. P.S. B-School is still open for a limited time only. Grab your spot today: Learn more here Subscribe to the podcast on iTunes Subscribe via RSS (non iTunes) Subscribe on Stitcher Nathalie Lussier: Online Entrepreneur, Business Strategist and Digital Visionary no 6:16 Podcast-logo-posts
SEO Basics: Why Search Engine Optimization Is The Feminine Approach To Getting Traffic http://nathalielussier.com/blog/seo/seo-basics http://nathalielussier.com/blog/seo/seo-basics#comments Wed, 04 Mar 2015 00:00:00 +0000 http://nathalielussier.com/?p=10821 SEO basics

Search engine optimization (SEO for short) gets a bad reputation for being ever changing and super complicated.

Hmm… sounds like what most men say about women too: ever changing and complicated.

So maybe search engine optimization: the practice of optimizing your website to show up in the search engines more often, is really something that comes naturally to us as women.

If you think about it, using your feminine charms you attract people to you, and unlike being pushy and running advertisements or chasing website traffic, search engine optimization is all about letting people come to you.

Search Engine Optimization: SEO Basics

Here are the SEO basics you need to know, to start appearing in the search engines when your ideal prospects are looking for you.

1. Get clear on what keywords they’re using to look for you.

There are very competitive words that are hard to show up for in the search engines, words like “weight loss” or “web design”. But these are also such broad categories, that they’re not really useful either.

Someone searching for weight loss might be writing a research paper on the topic, and not looking to hire a health coach. And it might be a programmer looking to learn web design, and not hire a web designer.

So think about the actual words people might be typing into the search engines, and think specific.

One of the most popular posts on this blog is “How to add an opt-in box at the bottom of blog posts” – you can’t get much more specific than that, but people type that type of query into the search engines every day.

2. Choose one keyword per page on your website.

Your website is made up of many different pages and blog posts, so you need to pick one keyword for each. Your website will have an overall “focus”, but you don’t need to determine that – just let the search engines do the work on that one.

Instead, focus on coming up with the perfect keyword for each new blog post you write, and for each of the main pages you have.

3. Optimize your page and interlink generously.

Fill in the meta tags on each of your pages, using the main keyword you selected for that page. If you don’t know what that means and you’ve got a WordPress website, just install WordPress SEO by Yoast and follow along with the tutorials and you’ll up and running in no time.

You’ll also want your keyword to appear in the text of your article or blog post, and you’ll want to link to related content on your site too.

4. Create amazing content that’s worth linking to which increases incoming links.

The search engines have a few different cues that tell them how good your website content is, and whether or not to list you higher up in their results.

One of them is how often your content is shared on social media and also how many times your site and pages get linked to from other websites.

So it’s in your best interest to create the best darned content you can, for both your ideal customers and because the search engines will notice and reward you for it too!

5. Make your Meta Description something worth clicking with a strong call to action.

Finally, look at the results for your keywords and think about how you can write your description to be even more clickable. Include a call to action that tells people to check out your page and then make sure they see what they were looking for when they get to your site.

So these are the SEO basics that will get you on your way to attracting more traffic and customers. If you want even more Simple SEO training that actually gets results, then sign up for my in-depth ongoing training program here.

What Are Your SEO Basics questions?

In the meantime, I’d love to hear what you think about search engine optimization as a feminine approach to traffic. Love it? Hate it? Leave a comment below!

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http://nathalielussier.com/blog/seo/seo-basics/feed 11 SEO Basics: Why SEO Is a Feminine Approach To Business and Traffic Learn SEO basics for 2015: search engine optimization is all about letting people come to you. feminine approach,getting traffic,keywords,meta description,SEO basics,simple seo,seo basics SEObasics