Do you check your web site stats every day? Every hour? Or do you swing the other way and not even have any Google analytics installed?
When it comes to website stats we all have different patterns. Some of us get obsessed and want to know exactly where people are coming from, how much time they’re spending on our site, and when they are opting in.
On the other hand, it’s just as easy to ignore these numbers when they’re not going in the direction we want them to. Ignoring your website stats is just like ignoring the amount of money in your bank account.
You can only ignore how much you have in your bank account for so long.
It’s not cool to run out of money at the grocery store. It’s equally uncool to open up your bank statement and realize you could have invested your money more wisely and made better use of it.
Today I want to challenge you to look at your website stats in a new light. If you don’t yet have Google analytics installed, that will be your first step.
If you are the type of person that gets stuck in an infinite loop and checks stats obsessively, take a break and don’t check your stats for a few days. See how you feel (after the initial withdrawal symptoms).
Which web site stats matter?
There are a bazillion different web site stats, and depending on how long you’ve been at this online business thing you will recognize a few of these.
What is an Alexa ranking?
Alexa ranking comes down to which website is the most visited in the world, or per country.
For example, an Alexa ranking of 1 means you have the most visited website in the world. If you have an Alexa ranking of 1 million, you have the one millionth most visited website in the world. In Alexa’s case, the smaller the number, the better.
Check your Alexa ranking here.
What is a Google PageRank?
Your Google PageRank is a number between 0 and 10, and it represents how important your site is on the web. Your site’s PageRank is calculated via a link algorithm, and you can improve your rank over time.
When you get links from a site with a higher PageRank, this improves your search engine ranking. Check your PageRank here.
What is an opt-in conversion rate?
You can calculate your conversion rate by looking at how many visitors come to your web site, and what percentage of them become subscribers to your list.
A high conversion rate means your site is great at conveying the value of your email list, and will build your list quickly.
Web site stats explained – the bounce rate
The bounce rate is defined as someone who arrives to your site, and does not visit any other pages before leaving. Most web site stats-tracking services set a timeout, so if someone spends 5 minutes on one of your pages it is not considered a bounce.
Ideally no one would bounce from your site, but when someone is searching for something and they don’t find it on your site, it is normal for them to leave. I don’t recommend obsessing over this web site stat.
When it comes to web site stats, keep this in mind.
Web site stats are an abstraction of people. But they’re still people!
Before you re-engage with your numbers in healthy way, you need to remember what your website stats represent.
Each visitor is a human being. Each subscriber is someone who raised their hand to hear from you. Each buyer is a person who asked for your expertise, and is ready to implement your suggestions.
We are all growing at the speed that we are meant to grow at. Sometimes looking at your numbers in a loving and non-judging way is the best way for you to grow faster.
Which web site stats do you obsess over?
We’ve all done it… so let’s fess up. Which web site stats do you love checking? Twitter followers, Facebook fans, subscribers, visitors, Alexa ranking… tell me in the comments below!
Oh, and be sure to jump onto the list and grab your free Getting Techy With It video training.
Thanks alot! Very useful!
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